Yahoo expands identity solutions to CTV and publishers, boosting ad targeting
Yahoo enhances digital advertising capabilities with Identity Solutions for CTV and expanded publisher availability via major SSPs.
Video
The latest news about video ads. Video ads are a type of online advertising that uses video to promote products or services. They can be displayed on a variety of platforms, including websites, apps, and social media.
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Google halts US Election Ads after polls close: 2024 Policy Update
Google announces temporary pause on US election-related ads post-voting in 2024. Learn about new policy impacts and exceptions.
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YouTube shakes up pricing: introduces Premium Lite and hikes standard rates
YouTube introduces Premium Lite in select countries and raises standard Premium prices globally, reshaping its subscription model.
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Google Ads simplifies Video Experiments to boost creative performance
New feature streamlines setup for Video consideration and reach experiments, enabling data-driven optimization of YouTube ad creative.
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Instagram Video Download: A Guide to Save IG Videos in 2024
Learn how to download Instagram videos, reels, and stories using various methods and tools in 2024.
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DoubleVerify expands video ad measurement to Spotify Ads Manager
DoubleVerify integrates with Spotify Ads Manager, offering fraud and viewability measurement for video campaigns, boosting ad effectiveness.
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YouTube expands Shorts to 3 minutes, adds AI soundtracks and new Creator Tools
YouTube updates Shorts with longer videos, AI-generated music, improved drafts, and new sponsorship features for creators.
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InMobi launches green media deals to reduce mobile ad carbon emissions
Partnership with Scope3 aims to decarbonize mobile advertising, offering emission measurement and reduction strategies.
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Polish TV Viewership rises as summer ends, streaming gains ground
Nielsen report shows 3.2% increase in TV viewing time for September 2024, with streaming services reaching 8.8% of total viewership.
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Adobe MAX 2024: AI-Powered Innovations Enhance Creative Cloud
Adobe unveils Firefly Video Model, Generative Extend for Premiere Pro, and over 100 new Creative Cloud features, transforming content creation for professionals and enterprises.
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YouTube Partner Program explained
YouTube executive breaks down the Partner Program, revenue sharing, and various monetization options available to creators.
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Google expands Custom Bidding Options in DV360 for CTV Ads
New multipliers for content duration and delivery type aim to enhance targeting for connected TV advertising campaigns.
