Amazon launched 3 days ago a new plugin for Wordpress, the most popular Content Manager System (CMS) in the world. The new plugin is called Amazon Polly and is a service that turns text into lifelike speech. The plugin was designed by Amazon's AWS team and by WP
Sara Kleinberg, Group Marketing Manager, Ads Research, and Insights at Google, published a study, today, about Smart Speakers and Personal Assistants. The study concludes that 72% of people who own a voice-activated speaker say that their devices are often used as part of their daily routine. Personal assistants are
Voice Search via Personal Assistants will be one of the main topics in 2018, with big internet companies fighting to each other with Alexa, Google Assistant, and Siri, and probably medium size companies will also launch their own voice assistants. Why are these news important for online marketing? Voice Search
Amazon is in talks with Procter & Gamble, with Clorox, and others, to have ads on Alexa, CNBC [https://www.cnbc.com/2018/01/02/amazon-alexa-is-opening-up-to-more-sponsored-product-ads.html] reported this week. For now, it is just a discussion about options and sponsorship opportunities.
Google published today a holiday season guide for publishers using Adsense. Google says that Christmas last year was a "record-breaker" and this "season is expected to grow even more." Almost 22 Billion dollars in ad spend during last year, according to IAB, with an increased
