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Amazon is in talks with Procter & Gamble, with Clorox, and others, to have ads on Alexa, CNBC reported this week. For now, it is just a discussion about options and sponsorship opportunities.
Advertising options on Voice Search
- Targeting users based on past shopping behavior: Do cross-sell of products in the same brand or with related products;
- Tapping advertising in Alexa’s skills: Someone asking the Echo for help might get a suggestion for a specific product or brand;
- Voice Search: A user asking to buy Toothpaste and Alexa suggests a brand or product or a user asks for Pizza, and Alexa suggests Pizza deals;
To CNBC, a spokesperson for Amazon said the company has no plans to add advertisements to Alexa.