Adobe this month announced the integration between Adobe Analytics Cloud and Adobe Advertising Cloud with Advertising Analytics for Paid Search. The metrics impressions, clicks, cost, average position, quality score from search are now visible directly on Adobe Analytics. This will give advertisers an holistic view of search performance that ultimately
Yesterday Digiday and other websites just revealed that Oath is laying off up to 560 workers, less than 4 percent of Oath’s global employee count of 14,000. The job cuts will be spread across the globe, affecting different business units — including ad sales, engineering, and product development. In
Bing Ads is retiring Campaign Planner in favor of Bing Keyword Planner, a similar product of Adwords Keyword Planner. According to Search Engine Land, the Campaign Planner should go offline in the end of July. The Campaign Planner was limited to Canadian, USA and UK markets. With the Keyword planner
