Tamedia is taking over Goldbach and will expand to Germany and Austria

The Swiss Federal Competition Commission (COMCO) approved this week the acquisition of Goldbach Group by Tamedia, without any conditions. The public takeover of Goldbach was announced in December, 2017. On February 2018, Tamedia published the detailed Offer Prospectus for the takeover of the Goldbach Group AG at CHF 35.50 per registered share.

According to Tamedia, the success rate and the participation rate was 96.90%. After the Swiss Federal Competition Commission approved the merger, the acquisition should now happen in the next days.

Tamedia says the merger will strengthen their position in the Swiss advertising market and at the same time expand their international business, especially in the neighboring countries of Germany and Austria. Jointly, the two companies – along with the out-of-home provider Neo Advertising, in which Tamedia holds a majority interest – will be able to offer their customers high-circulation advertising on all channels.

The existing management will continue to run the Goldbach Group independently at its current headquarters in Küsnacht (CH). CEO Michi Frank will join the Management Board of Tamedia as an additional member.

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Daniel Rijo

Daniel Rijo writes on PPC Land. He works and lives in Frankfurt. Born in Lisbon, Portugal. Works in digital marketing. Subscribe here PPC Land Newsletter.