The Trade Desk yesterday announced Galileo, where advertisers are able to onboard and activate their first-party data, via CRM, CDP and clean room providers.
According to TTD (The Trade Desk), Galileo works in concert with cross-channel identity solutions, including the Unified ID 2.0 (UID2). Besides, The Trade Desk has direct integrations with CRM, CDP and clean room providers, including Adobe, Amazon Web Services, Habu, InfoSum, LiveRamp, Salesforce and Snowflake.
The Trade Desk says Galileo enables advertisers to do audience matching across all publishers, platforms, devices, and channels — including connected TV — which provides a true omnichannel identity environment.
“We are at a tipping point for the open internet,” said Samantha Jacobson, Chief Strategy Officer, The Trade Desk. “The infrastructure of the internet is embracing new identity solutions built for today’s digital media consumption across different devices and apps, such as Unified ID 2.0. In doing so, they are creating the richest identity ecosystem we’ve ever experienced, and one that aims to put consumer privacy at the forefront. With Galileo, we will help the world’s major advertisers take advantage of this by unleashing the value of their most valuable customer data.”