Triton Digital this month announced the integration of Tru Optik within Triton Aserver. Tru Optik is a DMP for addressable Over-the-Top (OTT) and Connected TV (CTV) bringing audience targeting, measurement, and attribution to streaming radio and podcast advertising.
According to Triton Digital, through this partnership, audio publishers that use Triton Digital’s Tap ad server will have the ability to leverage a custom Streaming Audio Data Marketplace to facilitate audience targeting across more than 75 million households in the U.S.
Audience segments include demographic, behavioral, and purchase data from leading third-party vendors.
Categories such as avid gamers, sports fanatics, auto enthusiasts, fine diners, concert goers, globetrotters, big box shoppers, tech enthusiasts, and more will be actionable for broadcasters, podcasters, and streaming music services across desktop, mobile, smart speakers and other internet connected devices. This targeting will enable audio publishers to increase both the value of their audio inventory, and the return on investment for their advertisers, says Triton Digital.
“As pioneers of audio advertising solutions, we remain committed to the continuous advancement of our technology, and to providing our clients with solutions that make leveraging the power of digital audio both simple and effective,” said John Rosso, President, Market Development at Triton Digital. “We are pleased to be integrated with Tru Optik, and to expose their audiences in Tap for the benefit of our streaming and podcast publishers, as well as their advertisers.”
“With the rise of smart speakers and other connected devices, advertisers cannot rely on device IDs or cookies alone to ensure they are connecting with the right audiences,” said Andre Swanston, Chief Executive Officer and Co-Founder at Tru Optik. “Tru Optik’s data management platform and household graph have led the way in solving the targeting and measurement challenges across the Over-the-Top TV ecosystem. We look forward to partnering with Triton Digital to empower brands and publishers with the precise audience insights needed to more effectively reach millions of streaming audio and podcast listeners.”