Google launched this month the YouTube Playbook for Creative Advertising, a “tool to help marketers create the most effective YouTube ads to reach their target audience—taught via a nuanced, case-study based approach.”
Google says that “YouTube’s extensive capabilities and complexities are numerous.” And the question is “Where do you begin? When viewers are disinterested, they tune out quicker than ever. But when they’re engaged, they can’t get enough.”
The YouTube Playbook is divided in 3 topics. The first is an introduction to Youtube. The second topic is about making great videos (content), and the last topic is how to reach the audience.