Sprinklr expands partnership with Snapchat to empower brands on public profiles

Social media management platform Sprinklr this week announced an expansion of its partnership with Snapchat. This integration makes Sprinklr the first platform to offer unified management of both organic and paid content for Snapchat Public Profiles for Businesses.

The move comes as Snapchat seeks to strengthen its appeal to brands, particularly those targeting younger demographics. With over 800 million monthly active users, Snapchat boasts an impressive reach, with more than 90% of 13-24-year-olds in over 25 countries using the platform according to Sprinklr.

This new integration offers several advantages for brands looking to leverage Snapchat:

• Streamlined Workflow: Sprinklr allows brands to manage content creation, publishing, and reporting for multiple Public Profiles within a single platform. This eliminates the need to juggle separate tools and logins, potentially saving considerable time and resources.
• Reduced Costs: Consolidated management through Sprinklr can lead to cost savings for brands, especially those managing content for multiple Snapchat Public Profiles.
• Content Compliance: Sprinklr's AI-powered content approval workflows and compliance scoring features can help brands ensure their Snapchat content aligns with brand guidelines and avoids potential reputational risks.
• Omnichannel Insights: Integrating Snapchat with other social media channels within Sprinklr provides a unified view of customer interactions across various touchpoints. This holistic perspective empowers brands to deliver more consistent and personalized customer experiences.

Public Profiles: A Permanent Home on Snapchat

The focus on Public Profiles is a key aspect of this partnership. Public Profiles offer businesses a permanent presence on Snapchat, allowing them to be discovered by users, cultivate a subscriber base, attract new customers, and even promote product sales directly within the platform.

For brands seeking to tap into the spending power of younger generations, establishing a strong presence on Snapchat through Public Profiles can be a strategic move. However, to advertise on Snapchat, brands are still required to have a Public Profile.

Sprinklr's Existing Snapchat Integration

This expanded partnership builds upon Sprinklr's existing capabilities with Snapchat. Since 2016, Sprinklr has allowed brands to manage their Snapchat Ads directly through its platform. The new integration adds organic content management to the mix, offering brands a more comprehensive solution for their Snapchat marketing efforts.

Sprinklr's integration with Snapchat Public Profiles signifies a growing recognition of the platform's potential for brand marketing, particularly among younger demographics. By streamlining content management and offering valuable insights, this partnership could empower brands to unlock new opportunities for customer engagement and growth on Snapchat.

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