Marriott Media Network to cover display, mobile, video, email, and DOOH channels.
Xandr Invest is now able to buy Hivestack’s DOOH inventory through RTB transactions via Open Exchange and Private Marketplace (PMP) deals.
Advertisers can use sports scores, weather and traffic to promotional offers, directions to a store and localized imagery.
KanBan Culture has access to over 2,000 screens in 1,204 beverages shops and 89 outdoor LED billboards spread across major highway intersections in Taiwan.
Digital Out Of Home (DOOH) grew by +73.8% in Q4 2021, and by +33.2% in full-year 2021.
Vibenomics last week revealed its digital audio programmatic advertising sales grew by 209% in the first six months of 2021 compared to all of 2020.
IAB Australia this month revealed that almost one-quarter of Australian agencies traded DOOH inventory programmatically for the first time during 2020.
OpenDirect specification to enable OOH companies to offer inventory through an automated workflow.
The Infotainment Screens in the cars may soon be able to interact with the Billboards in the streets.
DOOH Exposure Methodology Standardization Guidelines and Best Practices is a framework for standardizing the methodology for capturing mobile advertising IDs.