DOOH - PPC Land

Vibenomics grows programmatic ad sales by 209% in the first six months of 2021

Vibenomics last week revealed its digital audio programmatic advertising sales grew by 209% in the first six months of 2021 compared to all of 2020.

IAB Australia

23% of Australian agencies started programmatic DOOH this year

IAB Australia this month revealed that almost one-quarter of Australian agencies traded DOOH inventory programmatically for the first time during 2020.

OAAA

OAAA releases OpenDirect 1.5.1

OpenDirect specification to enable OOH companies to offer inventory through an automated workflow.

Ford

Ford`s Patent: Car Screens able to interact with Billboards

The Infotainment Screens in the cars may soon be able to interact with the Billboards in the streets.

OAAA

OAAA releases a guide with measurement standards for capturing mobile users' exposure to DOOH campaigns

DOOH Exposure Methodology Standardization Guidelines and Best Practices is a framework for standardizing the methodology for capturing mobile advertising IDs.

DPAA

Vector Media joins DPAA

Vector Media’s current inventory of over 30,000 out-of-home faces includes public and private transit advertising, bulletins and street furniture.

Daktronics

Daktronics Joins DPAA, the out-of-home marketing association

DPAA yesterday announced that Daktronics has joined its membership ranks.