JCDecaux renews Singapore Changi Airport 2029
JCDecaux last week renewed the advertising concession (DOOH screens) with Singapore Changi Airport, for 7 years until 2029.
Topic
DOOH
A collection of 44 issues
JCDecaux renews contract with the leading company of shopping malls in Portugal
Sonae Sierra’s shopping malls reached more than 160 million visitors in 2019 and cover the most important Portuguese cities.
Google updates policies leading to advertiser and partner account suspensions in DV360
Google clarifies when DV360's partner and advertiser accounts can be suspended because of ad policies.
Yahoo DSP integrates Hivestack SSP
Yahoo last week announced the integration of Hivestack in Yahoo DSP. Advertisers and agencies using Yahoo DSP can now buy Hivestack’s DOOH inventory through real-time bidding (RTB) transactions.
Audio-Out-of-Home Vibenomics raises $12.3 million in new funding
Vibenomics delivers music, messaging and programmatic audio ads.
JCDecaux to install 64 DOOH screens in Galeries Lafayette
The “Coupole” store and the Men store will be equipped from mid-July 2022 with 64 digital screens specifically designed for Galeries Lafayette.
Marriott to introduce ads in their websites and hotels
Marriott Media Network to cover display, mobile, video, email, and DOOH channels.
Xandr integrates Hivestack Supply Side Platform (SSP)
Xandr Invest is now able to buy Hivestack’s DOOH inventory through RTB transactions via Open Exchange and Private Marketplace (PMP) deals.
Vistar launches dynamic creatives for DOOH
Advertisers can use sports scores, weather and traffic to promotional offers, directions to a store and localized imagery.
Hivestack integrates KanBan Culture’s DOOH inventory in Taiwan
KanBan Culture has access to over 2,000 screens in 1,204 beverages shops and 89 outdoor LED billboards spread across major highway intersections in Taiwan.