DOOH News
JCDecaux announces strong 2023 results and positive outlook for Q1 2024
JCDecaux SE this week announced its audited and certified results for the year ended December 31st, 2023.
The latest news about DOOH. DOOH stands for Digital Out-of-Home advertising. It is a form of advertising that uses digital screens to display ads in public places, such as billboards, bus shelters, airports, and shopping malls. DOOH ads can be static or dynamic, and can include video, audio, and interactive elements.
DOOH News
JCDecaux SE this week announced its audited and certified results for the year ended December 31st, 2023.
DOOH News
Eyeota, a Dun & Bradstreet company, and the DOOH programmatic technology provider Vistar Media today announced a partnership to enhance audience targeting capabilities for global digital out-of-home (DOOH) campaigns.
DOOH News
This new solution allows brands and agencies to run targeted, dynamic, and contextualized advertising campaigns across JCDecaux's network of programmatic-enabled airports.
Data News
Nielsen announced an expansion of its National TV out-of-home (OOH) panel. This initiative aims to capture out-of-home viewing habits across all U.S. TV households, marking a major step towards comprehensive viewership measurement.
DOOH News
JCDecaux SE (Euronext Paris: DEC) yesterday announced JCDecaux China has been awarded the exclusive advertising contract for Shenzhen Bao'an International Airport, following a tender process.
DOOH News
Digital Out of Home (DOOH) revenue reached a record €1,020.0 million, representing 35.3% of total revenue.
DOOH News
JCDecaux SE this month announced it has been awarded the renewal of its exclusive advertising contracts in Hong Kong, with the MTR Corporation for the operation and management of advertising across eight MTR lines, including Airport Express.
DOOH News
Samsung Electronics has unveiled its revolutionary transparent MICRO LED display at the Consumer Electronics Show (CES) 2024, blurring the boundaries between content and reality.
DOOH News
Perion Network Ltd. yesterday acquired Hivestack Inc., a global full-stack programmatic digital out of home (DOOH) company.
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VIOOH has publicly shared its carbon emission intensity per ad impression for 2022, demonstrating a commitment to sustainability and transparency.
DOOH News
Scope3 today announced the addition of digital out-of-home (DOOH) to its emissions measurement. This expansion includes advancements to Scope3's emissions model to consider the unique variables of DOOH advertising.
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JCDecaux today announced that its subsidiary JCDecaux Peru has renewed and extended its partnership with Lima Airport Partners (LAP) for the advertising concession at the new Jorge Chávez International Airport (LCY) in Lima, Peru.
DOOH News
Vistar Media has integrated Big Tree's digital screens into its network of OOH inventory, enabling advertisers to reach consumers across Malaysia programmatically.
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JCDecaux Top Media and Grupo Publigrafik's outdoor advertising branch in Central America today announced a merger to create the most diversified outdoor advertising platform in terms of geographies and products as well as services.
DOOH News
JCDecaux SE (Euronext Paris: DEC) last month announced that it has renewed and extended its advertising concession with Madrid Metro for 10 years. The new contract will see JCDecaux install more than 460 new digital screens, making it the most digitised JCDecaux-marketed metro in Europe.
DOOH News
Hivestack, the independent programmatic digital out of home ad tech company, this month announced the launch of Hivestack Curate, a new DOOH marketplace that enables buyers to customize their inventory sourcing and build strategic, curated deals based on their specific business goals.