Vibenomics grows programmatic ad sales by 209% in the first six months of 2021
Vibenomics last week revealed its digital audio programmatic advertising sales grew by 209% in the first six months of 2021 compared to all of 2020.
Topic
DOOH
A collection of 9 issues
23% of Australian agencies started programmatic DOOH this year
IAB Australia this month revealed that almost one-quarter of Australian agencies traded DOOH inventory programmatically for the first time during 2020.
OAAA releases OpenDirect 1.5.1
OpenDirect specification to enable OOH companies to offer inventory through an automated workflow.
Ford`s Patent: Car Screens able to interact with Billboards
The Infotainment Screens in the cars may soon be able to interact with the Billboards in the streets.
OAAA releases a guide with measurement standards for capturing mobile users' exposure to DOOH campaigns
DOOH Exposure Methodology Standardization Guidelines and Best Practices is a framework for standardizing the methodology for capturing mobile advertising IDs.
Velocity buys EYE, and has now 32,000 DOOH screens in the USA
Velocity acquired 2 OOH companies in the last 6 months.
Hivestack launches an iOS app for buyers and sellers
Hivestack last month launched an iOS app, where buyers and sellers can check how much spend or revenue was activated through Hivestack.
Vector Media joins DPAA
Vector Media’s current inventory of over 30,000 out-of-home faces includes public and private transit advertising, bulletins and street furniture.
Daktronics Joins DPAA, the out-of-home marketing association
DPAA yesterday announced that Daktronics has joined its membership ranks.