VIOOH gains 7,680 gym and salon screens in Brazil through b.drops deal
Gyms supply 6,241 screens and 159 million monthly impressions across the network, 5% of Brazil's DOOH market. It is the second network VIOOH calls 5% there.
DOOH
The latest news about DOOH. DOOH stands for Digital Out-of-Home advertising. It is a form of advertising that uses digital screens to display ads in public places, such as billboards, bus shelters, airports, and shopping malls. DOOH ads can be static or dynamic, and can include video, audio, and interactive elements.
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Anti-trafficking billboards ran in 25 markets during World Cup, 600 reports followed
Nationwide push ran June to July 31 across 25 markets, timed to the World Cup. First Compass Connections deal tests whether donated inventory moves reporting.
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JCDecaux gains 100% programmatic reach in Latin America across 4,600 screens
Nine new markets stretching from Panama to Paraguay add 8.2 billion monthly impressions, as outdoor advertising overtakes television in parts of the region.
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CheckedUp becomes second firm to win MRC point of care accreditation
Auditors now visit clinics in person to confirm screens work, part of supplemental checks for a channel where pharma spend hit 1.2 billion dollars in 2025.
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VIOOH gains 400 screens across six Mexican cities in Grupo IMU deal
Media buyers get programmatic entry to airports, bus shelters and billboards from Mexico City to Monterrey, as VIOOH's Latin American buildout gathers pace.
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Perion wins Best Buy Canada's 308-store retail media network
Ad Server, SSP, and header bidding tools will replace legacy loop-based signage across all 308 Canadian stores, testing Perion's full-stack retail media claims.
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Broadsign and Mirakl Ads want to end the online vs in-store retail media split
Broadsign and Mirakl Ads announced at Cannes Lions 2026 a deal to connect online and in-store retail media under one campaign brief, with a Q3 launch planned.
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Displayce launches agentic DOOH agents via MCP at Cannes Lions 2026
Displayce unveils three AI agents via MCP at Cannes Lions 2026, automating DOOH media planning, campaign analysis, and sales presentations from brief to report.
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VIOOH's Seller Agent automated 100+ DOOH deals in H1 2026
VIOOH's agentic Seller Agent automated more than 100 curated DOOH PMP deal packages in H1 2026, with self-serve platform expansion planned for Q3 2026 globally.
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Inside ad tech before Cannes: agents, AI search, streaming, and trust
A complete read of ad tech before Cannes Lions 2026: agentic AI buying, the AI search squeeze, streaming TV, retail media, measurement, and new privacy laws.
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Clear Channel lets LGBTQ+ youth design real Pride billboards in LA
Clear Channel Outdoor partnered with Rainbow Labs to let LGBTQ+ youth in Los Angeles design Pride billboard campaigns through a structured workshop series.
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UK motorway DOOH hits programmatic as i-media integrates with VIOOH
i-media integrates 1,200 motorway screens with VIOOH's SSP, giving buyers 2.9bn monthly impressions and live ANPR-based audience intelligence across UK MSAs.
