Ströer DOOH gains 24.3% in Q2 while classic OOH revenue drops 1.3%
Programmatic screens grew 45% in the quarter for German buyers, while the data unit's earnings fell 43.6%. Full-year guidance holds, but can digital carry it?
DOOH
The latest news about DOOH. DOOH stands for Digital Out-of-Home advertising. It is a form of advertising that uses digital screens to display ads in public places, such as billboards, bus shelters, airports, and shopping malls. DOOH ads can be static or dynamic, and can include video, audio, and interactive elements.
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JCDecaux wins 15-year Hamburg contract covering 2,200 bus shelters
Hamburg Parliament votes in September on a partnership dating to 1982. Wall adds 400 shelters, 100 with green roofs. Germany trades 42.7% of its digital OOH.
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Autio gains dashboard placement in five Ford and Lincoln models
Explorer, Expedition, Aviator and Navigator owners get 12,000 US stories via Google Play. Paid connectivity gates entry, and no ad inventory has been disclosed.
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AMC draws 10.2 million moviegoers as Spider-Man opens to $355 million
Food and drink revenue beat the Avengers: Endgame record from 2019, and nine titles have opened strongly since March. What does that mean for cinema ad buys?
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Grocery TV gains 3,500 audience attributes via Esri data deal
Advertisers can build custom store lists across 6,700+ locations using behavioral data, matching how national brands already plan TV and digital campaigns.
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JCDecaux gains 5.7% revenue growth as profit nearly doubles in H1
Free cash flow hit 26.2 million euros, up 91.1 million yoy, while programmatic sales reached 12.3% of digital revenue. New contracts may pressure Q3 margins.
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VIOOH gains 7,680 gym and salon screens in Brazil through b.drops deal
Gyms supply 6,241 screens and 159 million monthly impressions across the network, 5% of Brazil's DOOH market. It is the second network VIOOH calls 5% there.
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Anti-trafficking billboards ran in 25 markets during World Cup, 600 reports followed
Nationwide push ran June to July 31 across 25 markets, timed to the World Cup. First Compass Connections deal tests whether donated inventory moves reporting.
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JCDecaux gains 100% programmatic reach in Latin America across 4,600 screens
Nine new markets stretching from Panama to Paraguay add 8.2 billion monthly impressions, as outdoor advertising overtakes television in parts of the region.
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CheckedUp becomes second firm to win MRC point of care accreditation
Auditors now visit clinics in person to confirm screens work, part of supplemental checks for a channel where pharma spend hit 1.2 billion dollars in 2025.
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VIOOH gains 400 screens across six Mexican cities in Grupo IMU deal
Media buyers get programmatic entry to airports, bus shelters and billboards from Mexico City to Monterrey, as VIOOH's Latin American buildout gathers pace.
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Perion wins Best Buy Canada's 308-store retail media network
Ad Server, SSP, and header bidding tools will replace legacy loop-based signage across all 308 Canadian stores, testing Perion's full-stack retail media claims.
