Marriott to introduce ads in their websites and hotels
Marriott Media Network to cover display, mobile, video, email, and DOOH channels.
DOOH
Xandr integrates Hivestack Supply Side Platform (SSP)
Xandr Invest is now able to buy Hivestack’s DOOH inventory through RTB transactions via Open Exchange and Private Marketplace (PMP) deals.
Vistar launches dynamic creatives for DOOH
Advertisers can use sports scores, weather and traffic to promotional offers, directions to a store and localized imagery.
Hivestack integrates KanBan Culture’s DOOH inventory in Taiwan
KanBan Culture has access to over 2,000 screens in 1,204 beverages shops and 89 outdoor LED billboards spread across major highway intersections in Taiwan.
JCDecaux DOOH revenue grew 73.8% in Q4 2021
Digital Out Of Home (DOOH) grew by +73.8% in Q4 2021, and by +33.2% in full-year 2021.
Vibenomics grows programmatic ad sales by 209% in the first six months of 2021
Vibenomics last week revealed its digital audio programmatic advertising sales grew by 209% in the first six months of 2021 compared to all of 2020.
23% of Australian agencies started programmatic DOOH this year
IAB Australia this month revealed that almost one-quarter of Australian agencies traded DOOH inventory programmatically for the first time during 2020.
OAAA releases OpenDirect 1.5.1
OpenDirect specification to enable OOH companies to offer inventory through an automated workflow.
Ford`s Patent: Car Screens able to interact with Billboards
The Infotainment Screens in the cars may soon be able to interact with the Billboards in the streets.
OAAA releases a guide with measurement standards for capturing mobile users' exposure to DOOH campaigns
DOOH Exposure Methodology Standardization Guidelines and Best Practices is a framework for standardizing the methodology for capturing mobile advertising IDs.