38% podcast listeners in the US listen podcasts to improve their mood, Deezer study reveals
67% of men stream more romantic content, compared to 41% of women.
Deezer this month revealed the findings of a study across 8 countries (Brazil, France, Germany, Egypt, UAE, Saudi Arabia, US & UK), during the lockdown period (April, 2020) because of Coronavirus. The study found that 38% of respondents in the US listen to podcasts to improve their mood. Deezer says people in the US are using podcasts to improve their mood, set a romantic ambiance and avoid loneliness while isolating.
People in the US are around three times as likely to use podcasts to combat loneliness, compared to some European countries.
“No one is immune to depression and loneliness. The good news is that audio content can provide some relief when we need it the most. That’s why we curate dedicated playlists and channels for our users. After all, we’re in this together,” concluded Alexander Holland, Deezer’s Chief Content Officer.
According to Deezer, content that focuses on relaxation, mindfulness and self-improvement helped 53% of American users get through the lockdown. Relationship podcasts have seen a 145% increase in daily active users worldwide since the start of March, and Americans are between the world listeners that tend to cozy up to romantic audio content the most on Deezer (with more than half of their responses confirming to be the case).
In terms of listening, 67% of men stream more romantic content, compared to 41% of women. There was also an increase in daily podcast listening, people are listening twice as long compared to the beginning of March - up to 40 minutes from 20 minutes on average.
Gen Z and Millennials data reflects they are suffering the most, so they are searching for self-care and well-being content to be able to sleep, chill out, and make positive changes in their lives. Additionally, of all the age groups polled people aged between 35-44 (47%) are listening to podcasts more often.
Deezer connects 16 million monthly active users around the world to 56 million tracks, and it is available in over 180 countries worldwide. Deezer is a privately held company, headquartered in Paris.