By Luís Daniel Rijo in Data News — Feb 8, 2020

AcuityAds integrates Tapad to increase DSP cross-device capabilities

AcuityAds last month partnered with Tapad to enhance their existing cross-device solution, especially on its cross-channel Connected TV offering.

Tapad

AcuityAds last month partnered with Tapad to enhance their existing cross-device solution, especially on its cross-channel Connected TV offering.

According to Tapad, their solution - Tapad Graph - will complement AcuityAds’ own cross-device data set across their Demand Side Platform (DSP). This means unduplicated reach across desktop, tablet, mobile and CTV devices - while augmenting the video offering.

“With increasing marketing complexities, consumer device usage and new data regulations, our decision regarding the partnership was an important one. The Tapad Graph’s privacy-safe identifiers for consumer notice and choice, as well as the ability to opt-out at any point, were critical factors in our decision who to partner with,” said Tom Woods, Vice President of Products at AcuityAds.

PPC Land is an international news publication headquartered in Frankfurt, Germany. PPC Land delivers daily articles brimming with the latest news for marketing professionals of all experience levels.

Subscribe to our newsletter for just $10/year and get marketing news delivered straight to your inbox. By subscribing, you are supporting PPC Land.

You can also follow PPC Land on LinkedIn, Bluesky, Reddit, Mastodon, X, Facebook, Threads, and Google News.

Know more about us or contact us via info@ppc.land

Our latest marketing news:

Subscribe via email