Ad Council Launches PSA in Response to Flooding in Southern Louisiana

In response to the devastation wrought by the flooding in Louisiana last week, the Ad Council, with creative expertise and support from Austin-based ad agency GSD&M, launched today a television public service advertisement (PSA) encouraging Americans to make financial contributions to disaster relief efforts. The PSA directs audiences to visit, where they can contribute to the short and long-term relief and recovery efforts, providing supplies and services to those affected by the floods.

An estimated 60,000 homes in Louisiana have been affected by the devastating flooding that began last week with more than 106,000 residents and households registering for assistance with the Federal Emergency Management Agency. The tragedy has been called the worst U.S. natural disaster since Hurricane Sandy in 2012.

In response to the tragedy, co-founder of GSD&M Roy Spence, along with his daughter Courtney Spence, Founder and CEO at CSpence Group, and their team at GSD&M, lent their creative expertise to develop a PSA in a matter of days. The spot, called “Our Turn,” includes music from an Austin-grown band, Wiretree, and it is voiced by Matthew McConaughey.

“My daughter, Courtney, GSD&M and I have a special place in our hearts for the people of Louisiana,” said Roy Spence. “We have dear friends and colleagues in Baton Rouge and surrounding areas, so when we talked with our friends and began to understand the magnitude of the damage, we had to help.”

The PSA directs audiences to visit where they can donate to the following: Feeding America network member Second Harvest Food Bank of Southern Louisiana, American Red Cross, Baton Rouge Area Foundation, Capital Area United Way, The Humane Society of the United States, Companion Animal Alliance and Volunteer Alliance. The PSA is being distributed to media outlets nationwide tomorrow. Extreme Reach donated their services for the distribution.

“It has been heartbreaking to watch the news and hear the stories of the thousands of people in Louisiana whose homes, neighborhoods and lives have been devastated by the floods,” said Lisa Sherman, president and CEO of the Ad Council. “But in moments of tragedy, it’s always inspiring to see how many people come forward to help. Everyone can do something and this new spot poignantly shows how, whether near or far, it is our turn to help.”

The Ad Council and GSD&M have previously worked together to develop and distribute PSAs in response to national and global tragedies, including Hurricanes Katrina and Ike, the 2004 Tsunami, the Haiti earthquake and the attacks of September 11, where they developed an iconic spot called “I Am An American” PSA that celebrated diversity and united the country.