Ad Preview on Google Ads now has a filter by audience

Google today introduced a new filter in Ad Preview and Diagnosis tool, enabling advertisers to preview their ad with a specific audience. Advertisers could use the Ad Preview and Diagnosis tool to preview ads by search term and filter by location, language, and device. Now the tool also has the audience filter.

Targeting (Target and bid) or Observation (Bid only) audiences

Sylvanus Bent, Product Manager, Google Ads said advertisers “using the Targeting setting (previously called “Target and bid”) in your campaigns, advertisers will be able to see which ads are showing for the specified audience.”

For advertisers using “Observation setting (previously called “Bid only”), they can see how the ad may appear higher or lower on the page, based on the bids for the specified audience.”


The Ad Preview and Diagnosis tool supports search audiences.