AdInMo adds audio and rewarded video formats to its InGamePlay SDK

AdInMo this week has added audio and rewarded video formats to its InGamePlay SDK, allowing game publishers to diversify their ad inventory and reach players in different contexts.

The platform provides flexibility for how developers monetize their games, combining traditional formats with non-disruptive audio and engagement-boosting rewarded in-game experiences.

The updated SDK deepens AdInMo's commitment to privacy with enriched first-party data collection. It gathers behavioral and contextual signals, including AdInMo's proprietary PlayerEngagementScore™. This metric, alongside AdInMo's machine learning-powered PlayerPersonaFramework™, provides advertisers with refined targeting to better connect with receptive player audiences.

Kristan Rivers, CEO and Co-founder of AdInMo, commented: "They say the only constant is change and both the adtech and monetization ecosystems are certainly facing major challenges right now with cookie deprecation and rising UA costs. The latest release tackles these head-on with hybrid monetization and addressability solutions."

The company is inviting the developer community to explore the updated AdInMo InGamePlay SDK and its potential benefits.