AdInMo unveils Clickable In-Game Ads with New SDK
AdInMo releases new SDK allowing mobile game developers to integrate clickable ads without disrupting gameplay.
Mobile game developers can now integrate non-disruptive, clickable ads within their games using AdInMo's latest Software Development Kit (SDK) according to an announcement issued yesterday.
This development could potentially benefit both game developers and advertisers. Developers can create a new revenue stream through in-game advertising, while advertisers can reach a targeted audience of mobile gamers.
AdInMo's InGamePlay SDK 3.0 prioritizes player experience by using non-intrusive ad formats. One key feature is the InGamePlay Magnifier which highlights an ad within the game environment, making it more noticeable to players without interrupting gameplay.
Clickability is another important aspect. Ads are designed to look like interactive elements within the game world, and gameplay pauses only when a player chooses to interact with an ad. This ensures clicks are intentional and provide value to advertisers.
In addition to non-intrusive advertising, the InGamePlay SDK 3.0 offers other advantages for developers. The SDK utilizes AdInMo's PlayerPersonaFramework™ to target the right players with the right message. This data-driven approach can lead to more effective advertising campaigns and potentially higher revenue for developers.
The SDK also integrates with AdInMo's new hybrid-monetization solutions, which allow developers to combine in-game advertising with other monetization methods, such as in-app purchases. This can provide developers with more flexibility and potentially increase their overall revenue.
The Future of Free-to-Play Games
The rise of free-to-play games has created a challenge for developers: how to generate revenue without negatively impacting the player experience. According to Kristan Rivers, CEO and Co-Founder of AdInMo, “Making a game that generates sustainable revenue while still being joyful for players is theperennial balancing act for developers.”
InGamePlay SDK 3.0 with clickable in-game ads is a potential solution. By offering non-intrusive and targeted advertising, this SDK could help developers create a sustainable revenue stream while maintaining a positive player experience.
The InGamePlay SDK 3.0 is currently in beta, but AdInMo is inviting all developers to sign up for the program. This suggests that the company is confident in its new technology and believes it has the potential to be widely adopted by game developers.
The future of in-game advertising is likely to involve a move towards more targeted and less intrusive formats. AdInMo's InGamePlay SDK 3.0 is a step in this direction, and it will be interesting to see how this technology evolves in the coming years.