adsquare partners with Spatial.ai for OOH planning and programmatic buying in the US
adsquare last month announced a partnership with Spatial.ai. The new partnership enables advertisers to make use of geosocial segments for more effective OOH planning and programmatic media buying in the US.
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According to adsquare, Spatial.ai organizes billions of location-based social media data points and translates these into 72 easy-to-use social entries. Segments such as ‘Happily Ever After’, ‘Student Life’ and ‘Fitness Obsession’ have been integrated with the adsquare Audience Management Platform, a self-service data marketplace directly connected with Demand Side Platforms (DSP).
Geosocial data is now a new data dimension as part of adsquare’s proximity targeting product. Proximity targeting is powered by adsquare’s proprietary pre-bid enrichment integrations with media buying platforms for which desired spatial data describing the context of a geographical area is activated and mobile users are reached in real-time, based on their location in the moment of an ad impression.
Other data categories in the adsquare Audience Management Platform include socio-demographics, business, weather, purchases, or places.