Twitter this month removed tens of millions of suspicious and fake accounts. Many users felt the bot purge. For example, Donald Trump’s following count was down by 100,000 users, and Barack Obama’s was down by 400,000 followers after Twitter’s bot purge. Even Twitter CEO Jack Dorsey lost 200,000 followers.
Twitter said this was the result of “removing locked accounts from follower counts across profiles globally.” As a result, the number of followers displayed on many profiles went down.
According to Twitter, the purge of bots did not impact Monthly Active User (MAU) or Daily Active User (DAU) metrics, as Locked accounts that have not reset their password in more than one month were already not included.
Advertisers and publishers welcoming bot purges as this brings more transparency to the social networks.
Is Instagram having a bot problem?
The Information report this month, citing a study conducted by researcher Ghost Data, that there are 95 million bots in Instagram, posing as real accounts. The bots are rising almost 10% year over year.