Amazon Ads tests AI Image Generation
Amazon this week announced it is testing a generative AI solution for image generation. An advertiser may have standalone images of their product against a white background, like a toaster.
![Amazon Ads tests AI Image Generation](/content/images/size/w2000/2023/10/Amazon-Ads-AI.jpg)
Amazon this week announced it is testing a generative AI solution for image generation. An advertiser may have standalone images of their product against a white background, like a toaster.
Amazon says when that same toaster is placed in a lifestyle context—on a kitchen counter, next to a croissant—in a mobile Sponsored Brands ad, click-through rates can be 40% higher compared to ads with standard product images.
![](https://ppc.land/content/images/2023/10/toaster.webp)
In Amazon Ad Console, advertisers will be able to select their product and to click Generate, with the tool leveraging generative AI to deliver a set of lifestyle and brand-themed images, based on product details. The image can then be refined by entering short text prompts, while multiple versions can be created and tested to optimize performance.
PPC Land is an international news publication headquartered in Frankfurt, Germany. PPC Land delivers daily articles brimming with the latest news for marketing professionals of all experience levels.
Subscribe to our newsletter for just $10/year and get marketing news delivered straight to your inbox. By subscribing, you are supporting PPC Land.
You can also follow PPC Land on LinkedIn, Bluesky, Reddit, Mastodon, X, Facebook, Threads, and Google News.
Know more about us or contact us via info@ppc.land
Our latest marketing news:
- Amazon launches Target Promotion for Sponsored Products advertisers
- Amazon Prime Video secures landmark NBA and WNBA broadcasting rights deal
- FTC Warns: Hashed data not anonymous, companies risk deceptive practice claims
- Taboola unveils AI-powered solution to boost publisher traffic amid digital shifts
- Meta tackles Nigerian financial Sextortion Scams in massive account purge
- FTC launches probe into surveillance pricing practices of eight companies
- Location-based advertising: revolutionizing digital marketing strategies
- Reddit's exclusive Search Deal with Google raises concerns over AI Data
- Netflix surges in Nielsen rankings, streaming dominates TV consumption
- Kargo and TikTok partner to enhance offline sales insights for advertisers