By Luís Daniel Rijo in Video News — Jan 11, 2024

Amazon aggressively restructures entertainment divisions, laying off hundreds

Amazon this week announced layoffs across its Prime Video, MGM Studios, and Twitch units. The company is reportedly cutting hundreds of jobs, reflecting a strategic shift in focus and resource allocation.

Amazon laying off hundreds

Mike Hopkins, Senior Vice President of Amazon Studios and Prime Video, notified employees in an internal memo about the decision to reduce the workforce in these divisions. The layoffs, he explained, are part of a broader effort to "prioritize investments for the long term" and focus on content and product initiatives that "deliver the most impact."

While the specific number of affected employees has not been disclosed, sources suggest that it could range in the hundreds. The layoffs are expected to impact various roles, including engineering, marketing, production, and content development.

Just had my worst day of work ever. Going live now to code some stuff, chat about losing my team, and process my feelings in real time. pic.twitter.com/giz2ifrC63
— Mel de Leon (@juiceboxheroic) January 11, 2024

The news comes on the heels of Twitch, Amazon's live streaming platform, announcing its own layoffs. In a memo to employees, Twitch CEO Dan Clancy acknowledged the "difficult decision" to reduce its workforce by over 500 employees, representing approximately 35% of its total staff.

Clancy attributed the layoffs to the need to "rightsize our company" and align resources with the current business landscape. He emphasized the importance of maintaining "a sustainable and efficient organization" to support Twitch's long-term growth.

Amazon is doing a bunch of layoffs during CES, at a time when they had Ludacris on stage at the Aria last night for a party. Odd timing. https://t.co/HBJQs0I6ir
— Chris Harihar is at #CES2024 (@ChrisHarihar) January 10, 2024

These layoffs send a clear signal that Amazon is undergoing a strategic transformation in its entertainment sector. The company is prioritizing certain areas of investment and streamlining operations to optimize its resources.

Marketing professionals working in the entertainment industry should closely monitor these developments and adapt their strategies accordingly. They may need to adjust their targeting strategies, content creation plans, and partnerships to align with Amazon's evolving priorities.

Amazon's restructuring of its entertainment divisions is a significant shift that has far-reaching implications for the marketing landscape. Marketing professionals need to be aware of these changes and adapt their approaches accordingly to ensure their success in this evolving industry.

PPC Land is an international news publication headquartered in Frankfurt, Germany. PPC Land delivers daily articles brimming with the latest news for marketing professionals of all experience levels.

Subscribe to our newsletter for just $10/year and get marketing news delivered straight to your inbox. By subscribing, you are supporting PPC Land.

You can also follow PPC Land on LinkedIn, Bluesky, Reddit, Mastodon, X, Facebook, Threads, and Google News.

Know more about us or contact us via info@ppc.land

Our latest marketing news:

Subscribe via email