Amazon includes Twitch inventory and audiences in Amazon DSP

Amazon this month announced the inclusion of Twitch video and display media, as well as new Twitch audiences, in Amazon Advertising campaigns.

Advertisers can now target Twitch audiences or Twitch inventory on Amazon Advertising console.

Amazon also says Amazon audiences are available for inclusion in Twitch campaigns.

This month, Twitch launched Watch Parties with Prime users watching movies & TV shows together.

Amazon bought Twitch in 2014 for $970 million in cash.