Amazon updates Amazon Advertising API introducing similar product targeting
Amazon last week updated Advertising API introducing several updates in Sponsored Display, and Sponsored Brands videoo campaigns.
According to Amazon, similar product targeting capability is now available for Sponsored Display campaigns on the Amazon Advertising API for vendors and sellers registered in Amazon Brand Registry in the US, CA, UK, DE, FR, IT, ES, AE, JP, AU, NL and IN.
Via similar product targeting, advertisers can target additional products that are similar to their advertised product. The products within similar product targeting are based on the advertised product and are dynamically generated using machine learning models that are built on retail data.
Amazon says similar targeted products have a higher probability of driving traffic (improved CTR) to the advertised product, enabling advertisers to execute brand advertising strategies such as category expansion and brand reach strategies.
Amazon introduced product targeting recommendations with themes: Top converting targets, Similar items (frequently viewed together), Complements, Similar items with low ratings and reviews, Books with similar readership, and Complements.
In the Amazon Advertising API, advertisers can now do the creative customization for headline, logo, and images of Sponsored Display creatives.
Besides, Sponsored Display audiences are now available in Australia and the Netherlands through the Amazon Advertising API.
. Written by Luís Daniel Rijo. Follow PPC Land on LinkedIn.
Read more
Major Ad Tech player maintains course despite third-party deprecation cookie delay
Criteo, has emphasized its commitment to its existing strategy for navigating the changing privacy landscape.
Third-Party Cookie Deprecation in Chrome: timeline pushed back to early 2025
The deprecation will now likely occur in early 2025.
Spotify Posts Q1 2024 Results: Strong growth, focus on monetization
Spotify today released its earnings for the first quarter of 2024, showcasing strong growth and a continued focus on strategic monetization efforts.
Pinterest's 2024 Travel Report: key trends for marketers to watch
The report highlights a shift toward wellness-focused travel, adventure experiences, and a desire for connection - whether solo or with close friends.
Amazon drone delivery expands in the US
Amazon today announced that its Prime Air drone delivery program will soon launch in the West Valley region of Phoenix, Arizona.
Meta Horizon OS
Meta today announced a significant shift in its mixed reality (MR) strategy, opening up its Meta Horizon OS to third-party hardware makers and streamlining the development of MR applications.
Google AdSense new webinar: Payments Q&A
The webinar, scheduled for April 19th, 2024, will delve into frequently asked questions, address common concerns, and provide expert guidance on optimizing revenue streams.
NPR's News Now remains the most downloaded and most listened-to podcast
While familiar names like NPR, NBCUniversal News Group, and Wondery continue to dominate, the report reveals shifts in audience preferences and the growing influence of major subscription-based platforms.
Tires go omnichannel: Walmart integrates marketplace with auto care centers
Walmart this week announced the expansion of its automotive offerings, allowing shoppers to purchase specialty tires online from third-party Marketplace sellers and have them installed at local Walmart Auto Care Centers.
Bilingual advertising on TikTok
As the U.S. Hispanic population continues its rapid growth and cements its status as the largest ethnic minority group, marketers are increasingly looking for strategies to connect with this influential demographic.
TikTok updates Promote Tool: enhanced features and desktop integration
TikTok this month announced updates to its Promote advertising tool, offering marketers increased capabilities and a smoother workflow.
Google offers a blueprint for brand success with YouTube Shorts Ads
Google this week launched a comprehensive new guide tailored to YouTube Shorts. The move highlights the burgeoning popularity of YouTube's answer to TikTok, which boasts 2 billion monthly logged-in users and 70 billion daily views.