Comscore today announced that AMC Networks is the newest beta partner for Comscore Campaign Ratings (CCR). CCR is Comscore’s cross-platform video advertising measurement solution. Access to CCR will enable AMC Networks to have an unduplicated view of video campaigns across linear TV, OTT, desktop, and mobile.
“In a convergent television environment, it’s critical for us to measure and understand our audiences and the overlap between platforms,” said Tom Ziangas, at AMC Networks. “This product addresses our advertisers’ core need to quantify unduplicated audiences, as well as allows us to better articulate our strengths across linear TV and digital.”
The Comscore Campaign Ratings beta program was launched in September of this year, in consortium with 12 leading media brand partners.
“We are thrilled to broaden our Rating beta program with the addition of AMC Networks. Our partnership with leading media properties, like AMC, signifies a widespread demand for more sophisticated, unduplicated cross-platform measurement. We look forward to continuing our role as a trusted, third-party measurement partner to help our customers grow their businesses.”
Bryan Wiener, CEO of Comscore
Comscore Campaign Ratings (CCR) was launched in beta this September with ABC, CBS, CNN, Disney, Fox, Freeform, GroupM, NBCUniversal, The CW Network, Turner, and Viacom, and provides media buyers and sellers with unduplicated measurement of ad campaigns across linear TV, over-the-top (OTT), desktop, and mobile platforms, with streaming measurement powered by Hulu.