Amobee extends DoubleVerify measurement to connected TV
Amobee this month announced that is now using DoubleVerify measurement for connected TV inventory. Amobee says the extension of the partnership prevents fraud from reaching the Amobee platform, ensuring advertisers have access to a safe, transparent buying ecosystem with high-quality inventory.
“DoubleVerity is pleased to partner with Amobee to bring a new level of transparency to connected TV inventory,” says Steven Woolway, Senior Vice President of Business Development at DoubleVerify. “This industry-leading solution eliminates bad actors before they’re able to enter the bid stream and serve fraudulent impressions, further safeguarding brands and helping them achieve clarity and confidence in their digital investment.”
Amobee says that will refund its tech fees for the applicable portion of affected campaigns as well as any media fees Amobee recoups from its supply partners for fraudulent impressions on the affected campaigns by fraud.
“With the expansion of our advanced initiatives, including our already industry-leading fraud-free guarantee to include connected TV, Amobee is able to align brand and agency clients with the highest-quality inventory to support campaign objectives by delivering connected TV ads that are seen by a real, highly-engaged and valuable audience,” says Bryan Everett, Senior Vice President of Business Development at Amobee. “Combined with the improved targeting and attribution capabilities of Amobee’s CTV Data Marketplace, we’re helping advertisers take full advantage of the fastest growing channel in the market.”
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