Analytics cross-device conversions now available on Google Ads
Google this week announced the integration of the Google Analytics cross-device conversions into Google Ads. Advertisers can also include cross-device conversions in the bidding.
![Analytics cross-device conversions now available on Google Ads](/content/images/size/w2000/2022/03/google-analytics.jpeg)
Google this week announced the integration of the Google Analytics cross-device conversions into Google Ads. Advertisers can also include cross-device conversions in the bidding.
Cross-device conversions occur when a user clicks an ad on one device and then completes a conversion on another device. Cross-device conversion export supports mobile-web and desktop-web conversions. In-app conversions are not supported.
On Google Ads, advertisers can see the conversion as Cross-device conversions, All conversions, and Conversion.
To activate the cross-device conversions, advertisers need to activate the Google Signals, and to import Analytics ecommerce transactions and/or goal completions in Google Ads.
Analytics property need to have at least 10,000 conversions per month.
PPC Land is an international news publication headquartered in Frankfurt, Germany. PPC Land delivers daily articles brimming with the latest news for marketing professionals of all experience levels.
Subscribe to our newsletter for just $10/year and get marketing news delivered straight to your inbox. By subscribing, you are supporting PPC Land.
You can also follow PPC Land on LinkedIn, Bluesky, Reddit, Mastodon, X, Facebook, Threads, and Google News.
Know more about us or contact us via info@ppc.land
Our latest marketing news:
- Amazon launches Target Promotion for Sponsored Products advertisers
- Amazon Prime Video secures landmark NBA and WNBA broadcasting rights deal
- FTC Warns: Hashed data not anonymous, companies risk deceptive practice claims
- Taboola unveils AI-powered solution to boost publisher traffic amid digital shifts
- Meta tackles Nigerian financial Sextortion Scams in massive account purge
- FTC launches probe into surveillance pricing practices of eight companies
- Location-based advertising: revolutionizing digital marketing strategies
- Reddit's exclusive Search Deal with Google raises concerns over AI Data
- Netflix surges in Nielsen rankings, streaming dominates TV consumption
- Kargo and TikTok partner to enhance offline sales insights for advertisers