Analytics cross-device conversions now available on Google Ads

Google this week announced the integration of the Google Analytics cross-device conversions into Google Ads. Advertisers can also include cross-device conversions in the bidding.

Cross-device conversions occur when a user clicks an ad on one device and then completes a conversion on another device. Cross-device conversion export supports mobile-web and desktop-web conversions. In-app conversions are not supported.

On Google Ads, advertisers can see the conversion as Cross-device conversions, All conversions, and Conversion.

To activate the cross-device conversions, advertisers need to activate the Google Signals, and to import Analytics ecommerce transactions and/or goal completions in Google Ads.

Analytics property need to have at least 10,000 conversions per month.