• Audio
  • Connected TV
  • Data
  • Measurement
  • Native
  • Reporting
  • Retail
  • Search
  • Social
  • Video
Newsletter
No Result
View All Result
PPC Land
  • Marketing News
    • All
    • Audio
    • Connected TV
    • Data
    • Measurement
    • Native
    • Reporting
    • Retail
    • Search
    • Social
    • Video

    adsquare partners with Spatial.ai for OOH planning and programmatic buying in the US

    Blip joins DPAA

    GumGum launches a new beta with In-Video ads

    AdColony joins Advertising ID Consortium and integrates Liveramp’s IdentityLink

    Unsplash launches a new native ad product for brands

    Twitter launches a Marketing Calendar for 2020

    Pinterest reveals the top 100 trends for 2020

    Pinterest rolls out Pinterest Trends, but only in the US

    Google launches Explanations in Google Ads, a beta feature that explains performance changes

    Trending Tags

    • Google
    • Facebook
    • Youtube
    • IAB
    • Rubicon Project
    • Outbrain
    • Taboola
    • Triton Digital
    • DV360
    • Google Ads
    • IAS
    • LinkedIn
    • Microsoft Advertising
  • About
    • Advertise
    • Privacy
    • Contact
PPC Land
Newsletter
  • Marketing News
    • All
    • Audio
    • Connected TV
    • Data
    • Measurement
    • Native
    • Reporting
    • Retail
    • Search
    • Social
    • Video

    adsquare partners with Spatial.ai for OOH planning and programmatic buying in the US

    Blip joins DPAA

    GumGum launches a new beta with In-Video ads

    AdColony joins Advertising ID Consortium and integrates Liveramp’s IdentityLink

    Unsplash launches a new native ad product for brands

    Twitter launches a Marketing Calendar for 2020

    Pinterest reveals the top 100 trends for 2020

    Pinterest rolls out Pinterest Trends, but only in the US

    Google launches Explanations in Google Ads, a beta feature that explains performance changes

    Trending Tags

    • Google
    • Facebook
    • Youtube
    • IAB
    • Rubicon Project
    • Outbrain
    • Taboola
    • Triton Digital
    • DV360
    • Google Ads
    • IAS
    • LinkedIn
    • Microsoft Advertising
  • About
    • Advertise
    • Privacy
    • Contact
No Result
View All Result
PPC Land
No Result
View All Result
Home Marketing News

AppNexus will refund advertisers on invalid traffic, starting on March 31

by Daniel Rijo
2018/03/01 - Updated on 2018/12/30
in Marketing News
0

AppNexus announced yesterday that will start to refund advertisers that bought invalid traffic on their platform, starting on March 31. AppNexus “is implementing new policies to streamline the refund process for buyers who have purchased invalid traffic.”

Buy­side clients who have purchased non­human traffic can submit a claim to AppNexus Business Support through the Customer Support Portal. The claim must be submitted within 30 calendar days of the incident, and the claim must include reporting from an approved third-party verification service. At the moment, the approved third-party verification services are comScore, DBM (DSP), DoubleVerify, and IAS.

On the claim, buyers need to detail the Placement ID, Seller member ID
, Campaign ID
, Line item ID
, Total imps
, Number of invalid imps
, % of invalid imps
, and Reporting must be at a daily level
.

This policy covers open RTB and does not apply to Deals. Sellers involved with invalid traffic will be notified by email by the AppNexus team. The amount of the credit will then be withheld from the seller’s next pay cycle. Sellers can see this itemized in their seller statement.

Last year, Doubleclick Bid Manager (DBM) started also to refund advertisers on invalid traffic, but on DBM is an automatic process, without claims from third-party verification services like IAS.

Share this:

  • Twitter
  • LinkedIn
  • Reddit
  • Facebook
  • Pinterest

Like this:

Like Loading...
Tags: AppNexuscomScoreDBMDoubleVerifyIASInvalid TrafficRefunds

What do you think? Cancel reply

Interesting for You

  • Marketing News
  • Newsletter
  • Advertise
  • About
  • Privacy
  • Contact
Contact us info@ppc.land

Made from Frankfurt, Germany

No Result
View All Result
  • Marketing News
  • About
    • Advertise
    • Privacy
    • Contact

Made from Frankfurt, Germany

This website uses cookies. By continuing to use this website you are giving consent to cookies being used. Visit our Privacy and Cookie Policy.
%d bloggers like this: