Know here the metrics advertisers use to report, when they buy digital audio ads programmatically:
Audio eCPCA (Cost per Listen)
The spent budget divided by the Completes.
Completes
The number of impressions for which an ad clip played to completion.
Action
According to IAB, this is the metric that indicates how many times listeners completed an action on the marketer’s website after being exposed to an audio ad.
Companion Clicks
Number of clicks on the display companion ads.
Impressions
Metric that indicates the number of delivered ads.
Companion Impressions
Metric indicating the delivered impressions of the display companions ads.
Click-Through
Is the number of clicks that the ad received divided by the number of times the ad is shown.
CUME
The count of unique listeners during the specified time period (with sessions lasting at least one minute).
Effective Reach
The average number of people that hears the commercial.
Frequency
The average number of times an individual has an opportunity to hear an advertising message during a period.
Visit
Metric that indicates how many times listeners visited the website after being exposed to an audio ad.
Voice Click-Through
Metric that indicates how many times listeners respond to Interactive Audio Ads by speaking to connect with advertiser offers by automatically initiating call, a video view, request an email, web page open, content selection or similar action on a mobile device.
First Quartile
The number of impressions for which an ad clip played to the end of the first quarter of the audio content’s total length.
Midpoint
The number of impressions for which an ad clip played to the midpoint of the audio content’s total length.
Third Quartile
The number of impressions for which an ad clip played to the end of the third quarter of the audio content’s total length.
Mutes
The number of impressions for which the ad was muted.
Pauses
The number of impressions for which the user paused the audio clip in the ad. Only one pause is counted per ad impression.
Starts
The number of served audio impressions, counted when the audio clip was played or started by the user.
Subscribe to our free weekly LinkedIn newsletter for a weekend roundup, or upgrade to our real-time updates for just $10/year. Get the latest marketing news and insights delivered straight to your inbox.