Luis Rijo

Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via [email protected]

Luis Rijo's Work 9469 Articles

AI - Aug 13, 2025 Senate introduces bill requiring AI companies to disclose copyright use

TRAIN Act S.2455 introduced by Sen. Welch creates AI copyright subpoena process for training data disclosure.

Bipartisan TRAIN Act would create administrative subpoena process for copyright owners to identify their works used in AI training datasets across major technology companies.

by Luis Rijo

Social - Aug 13, 2025 Meta platforms dominate financial product purchases in India, study finds

High-income users spend 56+ minutes daily on Meta platforms for financial decisions, study shows

Meta accounts for 3 of the top 6 digital touchpoints in financial products purchase journey, with 57% of users relying on Instagram for decisions.

by Luis Rijo

Data - Aug 13, 2025 Google Ads API v21 introduces AI Max and campaign transparency tools

Google Ads API v21 announcement featuring AI Max for Search campaigns and Performance Max enhancements.

Google releases version 21 with enhanced AI features for Search campaigns and expanded Performance Max insights across advertising platform.

by Luis Rijo

AI - Aug 13, 2025 Gemini introduces temporary chats and personalization features

Gemini app interface showing new Temporary Chat feature with 72-hour data retention and privacy controls

Google's AI assistant gains memory capabilities while offering enhanced privacy controls for users concerned about data retention across conversations.

by Luis Rijo

AI - Aug 13, 2025 DoubleVerify study reveals marketers spend 10 hours weekly on manual tasks

DoubleVerify study shows 67% of marketers spend 8+ hours weekly on manual campaign optimization tasks

Digital advertising professionals dedicate 26% of work time to repetitive campaign optimizations, costing North American agencies $17,000 annually per employee as AI adoption accelerates across programmatic workflows.

by Luis Rijo

Retail - Aug 13, 2025 Amazon expands grocery delivery to 1,000+ cities with same-day service

Amazon Same-Day Delivery infographic showing fresh groceries available in 1,000+ cities with Prime benefits

Amazon adds fresh groceries to Same-Day Delivery in largest expansion, targeting 2,300 cities by year-end as perishables boost Prime adoption rates.

by Luis Rijo

Data - Aug 11, 2025 NielsenIQ acquires Brazilian company Mtrix to strengthen Latin America position

NielsenIQ acquired Brazilian SaaS company Mtrix on August 6, 2025, expanding supply chain visibility across indirect distribution channels in Latin America.

by Luis Rijo

Display - Aug 10, 2025 Ziff Davis reports strong Q2 advertising growth amid AI integration

Ziff Davis Q2 2025 advertising revenue chart showing 15.5% growth from $170M to $197M year-over-year

Technology publisher beats revenue expectations with 9.8% growth while deploying artificial intelligence across advertising operations.

by Luis Rijo