Luis Rijo

Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via [email protected]

Luis Rijo's Work 9521 Articles

Data - Jul 16, 2025 Ahrefs Web Analytics receives Google Tag Manager template approval

GTM interface showing Ahrefs Web Analytics Unofficial template configuration with event tracking setup

Google Tag Manager team officially approves community-developed analytics template on June 24, 2025.

by Luis Rijo

Data - Jul 16, 2025 Publishers deploy bid throttling to tackle programmatic waste

Bid throttling diagram showing how publishers control duplicate requests in header bidding programmatic ads.

New strategies emerge to control duplicate requests as header bidding creates auction chaos.

by Luis Rijo

Data - Jul 16, 2025 Comscore partners with HyphaMetrics for advanced CTV measurement

Cross-platform CTV measurement illustration showing connected devices, streaming analytics, and co-viewing data flow.

Multi-year partnership aims to deliver enhanced cross-platform audience insights and program-level reporting for streaming television platforms.

by Luis Rijo

AI - Jul 16, 2025 WP Engine introduces AI toolkit for enhanced WordPress search

WP Engine AI toolkit interface showing hybrid search and AI-powered recommendations configuration panel.

WP Engine announces Smart Search AI, AI-Powered Recommendations, and Managed Vector Database for seamless WordPress integration.

by Luis Rijo

Data - Jul 16, 2025 LG Ad Solutions integrates with Viant to advance addressability in CTV

LG Ad Solutions and Viant partnership integration for enhanced CTV addressable advertising capabilities

Partnership creates direct access to 45 million US connected devices through enhanced identity infrastructure for streaming advertising precision.

by Luis Rijo

DOOH - Jul 16, 2025 VIOOH adds Outernet's premium London inventory to programmatic

Large digital screens display Samsung ads on Outernet London's Now Building facade in central London.

Platform integration provides access to 233 million monthly impressions across Europe's largest digital screens.

by Luis Rijo

Data - Jul 16, 2025 Google Analytics enhances item data import with custom dimensions support

Enhanced Google Analytics data import with custom dimensions support streamlines product catalog integration.

Enhanced functionality enables flexible product catalog integration without mandatory item IDs for extensive merchandise databases.

by Luis Rijo

AI - Jul 16, 2025 Nearly 90% of advertisers will use AI to build video ads by 2026

90% statistic with AI circuit pattern showing advertisers adopting artificial intelligence for ads

IAB report reveals 86% of buyers using AI for video ads, with CTV inventory becoming 47% biddable as performance metrics dominate.

by Luis Rijo