Luis Rijo

Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via [email protected]

Luis Rijo's Work 9531 Articles

Video - Jul 11, 2025 YouTube closes trending page after a decade of operation

Platform shifts focus to category-specific charts as viewing patterns change significantly since 2015 launch.

by Luis Rijo

AI - Jul 11, 2025 EU publishes final General-Purpose AI Code of Practice

EU AI Code documentation form requires model details for transparency compliance under new regulations.

Commission receives industry framework as August 2025 compliance deadline approaches.

by Luis Rijo

Data - Jul 11, 2025 Comscore achieves full JIC certification for national TV measurement

TV measurement data flows from multiple devices to JIC certification badge, showing cross-platform analytics.

Company becomes sole provider with complete certification across all measurement categories

by Luis Rijo

Video - Jul 11, 2025 Google clarifies YouTube monetization policies amid creator confusion

YouTube creator reviewing Partner Program policies with AI content guidelines and monetization compliance indicators.

Platform addresses misconceptions about July 15 policy update affecting content creators.

by Luis Rijo

Video - Jul 10, 2025 Utiq partners with Visoon for privacy-first TV advertising expansion

Visoon and Utiq logos showcasing partnership for privacy-first addressable TV advertising technology.

Utiq partners with Visoon for enhanced cross-screen targeting across connected TV and HbbTV platforms.

by Luis Rijo

Data - Jul 10, 2025 VideoAmp expands AWS partnership for privacy-enhanced measurement

Media measurement company offers cloud-native solutions through AWS Clean Rooms to deliver faster insights.

by Luis Rijo

Video - Jul 10, 2025 HBO Max returns after two-year Max experiment ends

Warner Bros. Discovery officially restores original streaming service name as platform refocuses on premium content strategy.

by Luis Rijo

AI - Jul 10, 2025 Google announces Veo 3 access for Pixel 9 Pro users

Pixel 9 Pro smartphone displaying AI Mode feature with colorful neon text on dark background

Pixel 9 Pro owners receive full year Google AI Pro subscription including advanced Veo 3 video generation capabilities.

by Luis Rijo