Luis Rijo

Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via [email protected]

Luis Rijo's Work 9528 Articles

AI - Jul 12, 2025 Google expands Flow AI video tool with speech generation and global reach

AI-generated video of two small dogs created using Google's Flow platform with Veo 3 technology for filmmakers.

Google's Flow platform introduces speech functionality to image-to-video creation while extending availability to 76 additional countries on July 10, 2025.

by Luis Rijo

Video - Jul 11, 2025 Digital advertising leaders converge for IAB Europe's H1 2025 insights

Industry experts gather in London to address programmatic trends, with outcomes-driven campaigns leading market shift.

by Luis Rijo

Social - Jul 11, 2025 Bluesky implements age verification system for UK users

Bluesky's age verification interface shows KWS integration for UK Online Safety Act compliance

Decentralized social platform deploys Epic Games' verification service amid Online Safety Act compliance requirements.

by Luis Rijo

Audio - Jul 11, 2025 Spotify expands automated podcast buying to 170 million listeners

Young woman listening to Spotify podcasts with headphones, representing automated podcast advertising reach to 170M listeners

Streaming platform extends Ad Exchange and Ads Manager access to premium podcast inventory across 12 markets.

by Luis Rijo

AI - Jul 11, 2025 One in five AI responses for PPC strategy contain inaccuracies, study finds

Google Gemini leads AI accuracy for PPC with 6% error rate while AI Overviews show 26% incorrect responses

Google Gemini emerges as most reliable platform while AI Overviews show highest error rates.

by Luis Rijo

Video - Jul 11, 2025 YouTube closes trending page after a decade of operation

Platform shifts focus to category-specific charts as viewing patterns change significantly since 2015 launch.

by Luis Rijo

AI - Jul 11, 2025 EU publishes final General-Purpose AI Code of Practice

EU AI Code documentation form requires model details for transparency compliance under new regulations.

Commission receives industry framework as August 2025 compliance deadline approaches.

by Luis Rijo

Data - Jul 11, 2025 Comscore achieves full JIC certification for national TV measurement

TV measurement data flows from multiple devices to JIC certification badge, showing cross-platform analytics.

Company becomes sole provider with complete certification across all measurement categories

by Luis Rijo