DoubleVerify launches AI-powered brand safety tool for Meta advertisers
New Inflammatory Politics and News category helps brands avoid controversial content on Meta platforms using AI analysis.
Luis Rijo
Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via luis@ppc.land
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Telegram Premium hits 10M subscribers, adds Star Giveaways
Telegram reaches 10M Premium users, introduces Star Giveaways and enhances Instant View, boosting user engagement.
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HUMAN and Opera Ads join forces to combat CTV Ad Fraud
HUMAN Security integrates pre-bid detection into Opera Ads, enhancing CTV advertising security and integrity at scale.
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PayPal debuts 5% Cashback Program and Apple Wallet integration
PayPal launches new rewards system with 5% cashback categories and adds Apple Wallet support for in-store payments.
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Walmart Marketplace unveils major expansion and new features for sellers
Walmart announces category expansion, multichannel fulfillment, and innovative seller solutions at its 2024 Marketplace Summit.
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Brazil bans X: Court order sparks mass migration to Bluesky, including President Lula
Supreme Court suspends X in Brazil, leading to 2.6 million Bluesky sign-ups. President Lula joins the platform amid the shift.
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Google's Video Action campaigns to merge with Demand Gen
Google announces major upgrade for Video Action Campaigns, merging with Demand Gen to offer expanded reach and features.
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DoubleClick's 2007 Sales Pitch to Google revealed: a $2.8 Billion opportunity
Newly uncovered deck shows DoubleClick's strategic vision for ad tech dominance, predicting massive revenue potential for buyers.
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German Court rules on GDPR compliance for dashcam recordings
Administrative Court decision outlines data protection requirements for filming public roads, impacting dashcam users.
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Google to Auto-Link Ads and Merchant Center accounts starting October 2024
Google announces automatic linking of Google Ads and Merchant Center accounts to enhance product visibility and sales for advertisers.
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Google Ads tightens policy for gambling advertisers
Google tightens Circumventing Systems policy for gambling ads. Learn about material changes, recertification, and consequences.
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Google completes August 2024 Core Update
Google finishes its August 2024 core update after a 19-day rollout. Learn about the timeline, impact, and how to assess your site's performance.
