Luis Rijo

Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via [email protected]

Luis Rijo's Work 9646 Articles

Display - Feb 09, 2025 Global fraud prevention program saves advertisers $10.8 billion in digital ad fraud

2024 IVT Rates in TCC vs Non-Certified Channels (NCCs), U.S. and Europe

TAG's impact report reveals record-breaking savings for U.S. advertisers through industry-wide anti-fraud initiatives in 2023.

by Luis Rijo

Video - Feb 09, 2025 Nielsen expands audience measurement deal with Paramount across platforms

Nielsen and Paramount sign multi-year partnership covering broadcast, cable and streaming measurement services.

by Luis Rijo

Search - Feb 09, 2025 Canada expands addiction treatment advertising with LegitScript certification

Google to allow Canadian addiction treatment centers to advertise through LegitScript certification starting March 2025.

by Luis Rijo

Search - Feb 05, 2025 Angola expands online gambling market with new licensing framework

Instituto de Supervisão de Jogos to begin accepting operator licenses for online gambling in Angola from February 18, 2025.

by Luis Rijo

Audio - Feb 05, 2025 SiriusXM announces comprehensive Super Bowl LIX programming lineup

Broadcasting company reveals extensive sports and entertainment coverage plans for Super Bowl week in New Orleans.

by Luis Rijo

Display - Feb 05, 2025 Google AdSense to merge email categories in comprehensive system update

AdSense email preferences interface shows all notification options, including marketing and updates

Changes to AdSense email preferences coming in April 2025, combining customized suggestions with periodic newsletters.

by Luis Rijo

DOOH - Feb 05, 2025 Broadsign debuts AI tool for out-of-home ad creative approvals

Broadsign AI assistant interface shows automated categorization of OOH ads with airline and hotel creatives

New AI assistant aims to automate creative review process for out-of-home advertising, launching spring 2025.

by Luis Rijo

Display - Feb 03, 2025 Google extends dating ads certification deadline to April 9

Dating advertisers gain extra month for mandatory verification as Google revises timeline and clarifies aggregator requirements.

by Luis Rijo