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Luis Rijo
Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via luis@ppc.land
Posts
Previous Posts-
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Consumers demand high quality, engaging creative across marketing funnel
New study unveils generational preferences for digital advertising.
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Google rolls out new Spam Update
Google today rolled out its latest spam update. This update aims to further improve search quality by identifying and penalizing websites that violate Google's spam policies.
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Reddit tests new ad placement between comments
Reddit this week announced it is testing a new and potentially more disruptive ad placement. These ads would appear directly between individual comments within a conversation.
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Reddit unveils revamped Conversation Ads at Cannes Lions 2024
The centerpiece of this update is the revamped Conversation Ads format, designed to integrate seamlessly within ongoing discussions on the platform.
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Shailin Dhar examines Ad Fraud Research
He explores the mechanics, economics, and processes behind opaque practices within the media, technology, and telecommunications sectors.
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MFA Sites: Understanding the problem and protecting your ad spend
These websites prioritize ad revenue over user experience, often employing low-quality content and intrusive advertising tactics.
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Titan OS launches Titan Ads: A new marketplace for CTV Advertising
European tech company creates platform combining smart TV inventory with retail data targeting.
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Amazon invests 10 billion euros in Germany
Amazon yesterday announced a significant investment of 10 billion euros in Germany to further expand its logistics network and cloud infrastructure in the country.
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FOX and The Trade Desk announce deeper collaboration in Addressable Advertising
Fox Corporation (FOX) and The Trade Desk (TTD) yesterday announced an expanded partnership focused on advancing addressable advertising solutions.
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Mozilla acquires Anonym to revolutionize privacy-preserving advertising
Mozilla this week announced the acquisition of Anonym, a company pioneering privacy-preserving advertising technologies.
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Google Search simplifies Return Policy management for online businesses
This update allows businesses to define a single, organization-level return policy within their structured data markup, eliminating the need to specify a separate policy for each individual product.
