Luis Rijo

Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via [email protected]

Luis Rijo's Work 9693 Articles

Search - Dec 15, 2024 Google search updates risk damaging independent publishers, experts warn

Recent algorithm changes have caused up to 95% traffic losses for small publishers, raising concerns for web's future.

by Luis Rijo

Data - Dec 15, 2024 OpenX and ID5 expand reach in Safari with new partnership technology

Recent integration shows 58% reach increase in Safari desktop traffic through identity mapping solution for advertisers and publishers.

by Luis Rijo

Data - Dec 15, 2024 Microsoft expands Markdown ecosystem with new document conversion tool

Tech giants Microsoft and Google enhance Markdown integration in their office suites, signaling wider adoption of plain text formats.

by Luis Rijo

Retail - Dec 15, 2024 Shopify's new app store policy impacts free tiers and merchant costs

A recent policy change requiring removal of "powered by" messages in Shopify apps raises concerns about sustainability of free services.

by Luis Rijo

Search - Dec 15, 2024 Independent travel publisher reports dramatic decline in readership after search changes

ViaTravelers documents significant impact on traffic and operations following recent Google algorithm updates.

by Luis Rijo

AI - Dec 15, 2024 xAI makes Grok chatbot free for all X users, adds image generation capabilities

xAI removes premium requirement for Grok access while introducing usage limits and new image generation features for its AI chatbot.

by Luis Rijo

Video - Dec 15, 2024 LG Ad Solutions expands global reach with Magnite partnership renewal

Partnership sees 103% growth in programmatic spend, introduces new ad formats and enhanced viewer targeting capabilities.

by Luis Rijo

DOOH - Dec 15, 2024 St Gallen's digital advertising landscape expands with 17 new digital ePanels

APG|SGA strengthens its advertising presence in St Gallen with installation of digital panels and F200 backlit spaces starting 2025.

by Luis Rijo