Apple introduces AdAttributionKit, a new framework for measuring app install
During the Meet AdAttributionKit session at WWDC24, Apple this week introduced AdAttributionKit, a new framework for measuring app install ad campaigns.
Luis Rijo
Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via luis@ppc.land
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X makes major privacy change: all user likes now private
User likes are now private by default, meaning only the user themself and the author of a post can see a list of users who liked it. While the total number of likes remains visible, user identities are hidden.
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Google search results not always indicative of original source
Search results don't necessarily reflect what Google's algorithms consider the original source of content
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Advertising industry bodies scrutinized for lack of objectivity
The article highlights a potential conflict of interest due to the financial ties between these organizations and big tech companies like Google.
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Antitrust concerns resurface as Oracle shuts down ad tech business
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Google Ads suspends Credit Card billing for some
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Rethinking Conversion Windows for accurate Attribution in GA4
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Apple Pay gains ground with rewards, installments, and wider browser support
Apple this month announced a significant expansion of Apple Pay features coming this fall. Users can expect greater flexibility and choice when making online and in-app purchases with iPhone and iPad.
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Traditional TV loses ground to Streaming in Germany
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Adobe reports strong Q2 FY 2024 Results, raises annual targets
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Amazon launches Amazon Publisher Cloud, a new clean room technology
APC tackles the challenge of audience targeting amidst evolving privacy regulations by leveraging "clean room" technology.
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Amazon Ads unveils Supply Desk to simplify programmatic deal activation
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