Luis Rijo

Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via [email protected]

Luis Rijo's Work 9693 Articles

Search - Dec 15, 2024 Global search trends: Elections and sports dominate worldwide digital queries in 2024

Analysis reveals how political events, sports competitions, and entertainment shaped global online search patterns throughout 2024.

by Luis Rijo

Video - Dec 15, 2024 Prime Video ad tier drives industry-wide streaming cost reductions

Streaming Platform CPM Rate Changes (2024)

Recent data shows significant decreases in streaming advertising costs across major platforms following Amazon's entry into the market.

by Luis Rijo

Search - Dec 15, 2024 Google search changes fail to comply with EU tech rules, comparison sites claim

European comparison sites urge EU regulators to act on Google Shopping's alleged DMA violations and monopolistic practices.

Major price comparison websites criticize Google's recent search result modifications, stating they violate Digital Markets Act requirements..

by Luis Rijo

Display - Dec 15, 2024 Turkish regulator fines Google $82m for favoring own ad exchange platform AdX

Turkish regulator imposes $82m fine on Google for favoring AdX platform in publisher ad server market

Competition authority finds Google abused dominance in publisher ad server market by giving preferential treatment to its AdX platform.

by Luis Rijo

Video - Dec 15, 2024 Google to open YouTube ad inventory after Turkish competition authority levies $82m fine

Google to open YouTube ad inventory in Turkey

Turkish competition authority fines Google $82m and accepts commitments to allow qualified third-party DSPs to access YouTube ads.

by Luis Rijo

Search - Dec 15, 2024 Independent film website faces 99% traffic loss amid broader publishing crisis

James Mangold supports Cinephilia & Beyond

Cinephilia & Beyond reports dramatic decline in visitor numbers as Google algorithm changes impact independent publishers.

by Luis Rijo

Retail - Dec 15, 2024 Pillow Cube faces class action lawsuit over alleged deceptive pricing practices

Class action lawsuit against Pillow Cube questions mattress pricing schemes

New lawsuit claims Pillow Cube and CEO engaged in misleading discount schemes through perpetual sales marketing tactics.

by Luis Rijo

Social - Dec 15, 2024 Social creators face harsh platform reality after Meta's global outage

Content creators confront platform dependency risks as Meta's outage disrupts business, echoing publisher warnings about digital control.

by Luis Rijo