Luis Rijo

Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via [email protected]

Luis Rijo's Work 9693 Articles

Data - Dec 07, 2024 Looker Studio expands natural language capabilities with Gemini integration

Google's Looker Studio enhances data analytics with Conversational Analytics and autogenerated chart features

by Luis Rijo

Data - Dec 07, 2024 Experian acquires Audigent to boost data capabilities in advertising ecosystem

Data giant Experian expands marketing solutions through strategic acquisition of Audigent, enhancing audience targeting capabilities.

by Luis Rijo

Data - Dec 07, 2024 Google bid manager API expands reach data inclusion with new confidence filter

Technical diagram showing timeline and data filtering changes in Google's bid manager API from Nov 2024 to Feb 2025.

Google's bid manager API now allows access to previously excluded reach metrics data through a new statistical confidence filter.

by Luis Rijo

Data - Dec 07, 2024 Nielsen integrates TikTok data into cross-media measurement system for advertisers

Nielsen's latest measurement tool incorporates TikTok campaign data, enabling direct performance comparison across digital platforms.

by Luis Rijo

Display - Dec 07, 2024 Outbrain secures shareholder approval for $1 billion Teads acquisition deal

Outbrain shareholders vote to approve major advertising technology merger with Teads, advancing plans for Q1 2025 completion.

by Luis Rijo

DOOH - Dec 07, 2024 Rome expands public transport with 9,600 new digital bus shelters

Rome’s iconic bus shelter contract in Italy

Rome's transport company ATAC awards 11-year contract for bus shelter modernization, including 747 digital panels and accessibility features.

by Luis Rijo

Audio - Dec 07, 2024 Acast expands creative capabilities with Wonder Media Network acquisition

Independent podcast company Acast acquires female-founded Wonder Media Network, forming new Acast Creative Studios division.

by Luis Rijo

Data - Dec 07, 2024 Court orders OpenAI to disclose employees' social media messages in copyright case

Federal court rules California labor code does not prevent OpenAI from producing work-related social media messages in discovery.

by Luis Rijo