Italy Out: Google Ads Ban on Social Casino Games
This update removes Italy from the list of countries permitted to advertise Social Casino Games on Google platforms.
Luis Rijo
Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via luis@ppc.land
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Microsoft Clarity introduces Funnels
See how Clarity Funnels visualize user journeys & help optimize your website for conversions.
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Meta new business messaging features for WhatsApp and Messenger
Enhance marketing, conversions & customer support with Meta's latest messaging tools.
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Google Ads introduces Brand Recommendations
Discover Google Ads' new recommendations for refining brand awareness & consideration campaigns.
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How Chrome became fastest browser on Speedometer
Chrome team this week detailed how Chrome achieved the highest score ever recorded on Speedometer 3.0, a recently released browser benchmark.
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Apple Arcade Gets Seven New Games
Rabbids & Monkey Island+ join Apple Arcade in June, with Outlanders 2 coming in July.
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Managing Google Ads for a business? Verify affiliation
Google Ads offers an optional step to confirm your affiliation with the advertised business.
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Looker Studio Updates: New partner connectors and enhanced total calculations
Google yesterday released updates to Looker Studio, its data visualization tool. These updates focus on expanding data source options through partner connectors and improving report functionality.
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JCDecaux reshapes stake in Swiss OOH APG|SGA
JCDecaux SE, the world's largest outdoor advertising company by revenue according to the company itself, announced a shift in its ownership of APG|SGA, the leading out-of-home media company in Switzerland.
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Amazon Marketing Cloud (AMC) unveils code-free high-value audience builder
The "High-Value Audiences" solution (currently in beta) allows users to create targeted audience lists without the need for coding expertise.
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Amazon DSP unveils pre-flight campaign pacing recommendations
This update introduces pre-flight recommendations for two key settings: maximum average cost-per-thousand impressions (CPM) and line-item frequency caps.
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Gemini mobile app expands to Europe
Google today announced the expansion of its AI assistant mobile app, Gemini, to European countries. This follows the initial launch in February 2024 in select markets.
