Teads: Nearly half of ad impressions handled are already cookieless
Teads, a global advertising technology company, offers a unique perspective: according to them, nearly half of all ad impressions they currently handle are already cookieless.
Luis Rijo
Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via luis@ppc.land
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Facebook announces updates to Graph API v20.0 and Marketing API v20.0
Facebook (now Meta) yesterday released the version 20.0 of both Graph API and Marketing API, introducing several changes for developers integrating with Facebook's advertising and analytics platforms.
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YouTube enhances transparency in Yellow Icon appeals with timestamp feedback
YouTube today announced that it is rolling out timestamp feedback for yellow icon appeals submitted via the Self-Certification process.
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Google Ads Editorial Policy: Updated for Clarity
Google yesterday updated its Google Ads Editorial Policy. This update focused on improving the clarity and readability of the policy document, with no changes made to the actual enforcement scope.
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Google Marketing Live: AI Revolutionizes Ad Creation, Shopping Experiences, and Audience Targeting
Google today hosted its annual Google Marketing Live event, showcasing the latest advancements in advertising technology powered by Artificial Intelligence (AI).
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GA4 Update: Export Data directly to Google Sheets
Google Analytics today introduced a new feature allowing users to export report data directly to Google Sheets. This integration streamlines data analysis by enabling users to leverage the functionalities of Google Sheets for further exploration of their website traffic data.
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Amazon Marketing Cloud unveils high value audiences solution
Amazon Marketing Cloud (AMC) recently introduced a new solution called High Value Audiences. This solution aims to simplify the process of identifying and targeting high-value customers for advertisers on Amazon.
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No Option to Disable Google AI Overviews in Search Results
Some users have expressed a desire to disable this feature, citing a preference for seeing only traditional search results.
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Copilot+ PCs: Microsoft unveils a new era of AI-Powered Computing
These PCs boast significant advancements in processing power, battery life, and AI capabilities, promising to transform how users interact with their devices.
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IAB Tech Lab unveils guide to Identity Solutions in a Cookieless Future
The IAB Tech Lab, a digital advertising industry organization, this month released a comprehensive guide titled Identity Solutions Guidance: A Guide for Advertisers, Publishers, and AdTech.
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Apple and Google collaborate on unwanted Tracking Alerts for Mobile Devices
This initiative involves the creation of an industry standard - Detecting Unwanted Location Trackers - designed to alert users across both iOS and Android devices if an unknown Bluetooth tracking device is following them.
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Apple News+ expands entertainment options with new Spelling Game and Offline Mode
Apple this month announced two new features for Apple News+ subscribers: Quartiles, a daily original spelling game, and Offline Mode, allowing access to personalized content without an internet connection.
