Luis Rijo

Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via [email protected]

Luis Rijo's Work 9693 Articles

Video - Nov 26, 2024 Viant launches certified partner program

New partnership program brings together industry leaders to improve targeting and measurement capabilities for Connected TV advertising.

by Luis Rijo

Retail - Nov 26, 2024 Google enhances Holiday Shopping experience with AI-powered Lens and Maps features

Latest Google Shopping updates bring AI-powered product recognition and local inventory search to enhance in-store shopping experience.

by Luis Rijo

Retail - Nov 26, 2024 Holiday shopping trends show 80% of consumers prefer physical retail experiences

New research reveals in-store shopping dominates holiday retail as consumers seek immediate purchases and tactile experiences.

by Luis Rijo

AI - Nov 26, 2024 Microsoft reports 75% Enterprise AI adoption with $3.7x ROI across Fortune 500 firms

Microsoft reveals widespread enterprise AI adoption, with Fortune 500 companies reporting significant ROI and efficiency gains across industries.

by Luis Rijo

Video - Nov 26, 2024 Polish TV viewership data shows 6-minute daily increase amid Autumn programming shift

Nielsen's October 2024 Gauge report reveals shifting TV consumption patterns in Poland, with streaming services gaining ground.

by Luis Rijo

Video - Nov 26, 2024 Mexico streaming viewership drops 1.1% in October

Latest Nielsen data reveals shifts in Mexico's TV consumption patterns, with streaming at 20.4% while broadcast dominates at 38.6%.

by Luis Rijo

Audio - Nov 25, 2024 Amazon Music adds Audible's 1M+ audiobooks to unlimited streaming service

Amazon integrates Audible's complete audiobook library with Music Unlimited, offering subscribers one free audiobook monthly plus HD music.

by Luis Rijo

Audio - Nov 25, 2024 Apple: 2024's Most Popular Podcasts

Apple's 2024 podcast rankings show True Crime, News, and Interview formats dominating listener preferences across multiple categories. Here's the complete analysis.

by Luis Rijo