Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via luis@ppc.land
Pixalate this week released its Q1 2024 Delisted CTV Apps Report. This report sheds light on a concerning trend: a significant rise in the number of apps being removed from popular CTV app stores.
Apple reported quarterly revenue of $90.8 billion, representing a 4% decrease compared to the same period in the previous year.
This update specifically benefits self-service advertisers who leverage the line item settings page for campaign management.
This update, known as asset-level moderation, aims to streamline the process of resolving creative rejections and improve overall campaign efficiency.
This update aims to simplify campaign management workflows for advertisers and agencies leveraging Amazon DSP for programmatic advertising.
This accreditation signifies that Amazon DSP adheres to industry-accepted standards for measuring specific advertising metrics.
Google yesterday announced the program lineup for its annual developer conference, Google I/O. The event will take place virtually and in person at its headquarters in Mountain View, California, with the keynote addresses scheduled for May 14th.
This report dives into the listening habits of U.S. audiences specifically for ad-supported audio content.
Google AdSense announced an upcoming change to its reporting system for AdSense for Search (AFS) and AdSense for Domains (AFD) users. This update aims to balance user privacy with the needs of publishers who leverage custom reporting features.
The Privacy Sandbox team at Google yesterday announced an update to its guidance for addressing potential invalid traffic in experiments conducted within the Privacy Sandbox initiative.
Google today announced an update to its Advertising Policies for Google Ad Manager, AdSense, and AdMob, specifically regarding sexually explicit content. This update aims to address the growing presence of synthetically generated or altered content depicting nudity or sexual activity.
Roku yesterday announced a new partnership with The Trade Desk. This collaboration aims to improve the process of buying and measuring advertising within the TV streaming landscape.
