Luis Rijo

Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via [email protected]

Luis Rijo's Work 9699 Articles

DOOH - Oct 28, 2024 JCDecaux abandons €60 Million Clear Channel Spain acquisition

JCDecaux halts Clear Channel Spain acquisition following 14-month regulatory review, citing economic and strategic concerns.

by Luis Rijo

Data - Oct 28, 2024 Privacy setting increases online news reading by 54%, major European study reveals

New research shows disabling cookie tracking leads to higher engagement with news content, challenging digital advertising assumptions.

by Luis Rijo

Search - Oct 28, 2024 Google Search Console bug causes data display issues, company confirms fix

Google confirms and resolves a Search Console performance report bug that initially showed zero traffic data for October 28, affecting global users.

by Luis Rijo

Data - Oct 28, 2024 Industry groups challenge FTC's landmark "Click to Cancel" rule

Major trade associations file lawsuit against Federal Trade Commission's "Click to Cancel" rule

Major trade associations file lawsuit against Federal Trade Commission's comprehensive rule requiring simple cancellation methods for subscription services.

by Luis Rijo

Social - Oct 28, 2024 Bluesky secures $15M Series A funding as user base surpasses 13 million milestone

Decentralized social platform Bluesky raises $15M in Series A funding, expands features and reaches 13M users while maintaining no-crypto stance.

by Luis Rijo

Social - Oct 27, 2024 Meta introduces Comment Controls for Facebook and Instagram advertisers

Meta launches new feature allowing businesses to disable comments on social ads, enhancing brand safety and content moderation.

by Luis Rijo

Display - Oct 27, 2024 65% of advertisers use Google Ads Seasonality Adjustments for Black Friday sales

Recent LinkedIn poll reveals majority of advertisers implement Google Ads seasonality adjustments for Black Friday campaigns.

by Luis Rijo

Video - Oct 27, 2024 Nielsen launches YouTube CTV ad measurement with cross-device tracking in Thailand

Nielsen expands YouTube advertising measurement in Thailand, offering deduplicated tracking across CTV, mobile and desktop devices.

by Luis Rijo