Understanding TikTok Geo Lift Tests
To uncover TikTok's real contribution to sales, marketers are turning to the Geo Lift Test.
Luis Rijo
Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via luis@ppc.land
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Google's Reader Revenue Manager
The tool Reader Revenue Manager promises a streamlined path to implementing subscriptions, contribution models, newsletters, and more.
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Google unveils Ad Intents, a new AdSense ad format
Google today announced a new ad format called "Ad Intents," designed to integrate ads into existing website content and boost revenue potential for publishers using Auto ads.
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Google streamlines Search Console ownership management, enhancing security and control
These improvements focus on handling unused ownership tokens, bolstering security and giving website owners more precise control over access to their Search Console data.
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Google clarifies guidelines for beta carousels feature in search results
Google this week updated its Search Central documentation to provide clearer guidance on the beta carousels feature.
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Sundar Pichai on the responsibility of tech companies and the potential of AI
This month, at the 2024 Business, Government & Society Forum at Stanford Graduate School of Business, Sundar Pichai, CEO of Google, spoke about the importance of companies taking responsibility for the impact they have on society.
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TikTok unveils advanced Brand Suitability Controls, giving advertisers unprecedented choice
These innovations include Category Exclusion, Vertical Sensitivity controls, and a unified Brand Safety Hub within TikTok Ads Manager.
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What is the Kindle App? your gateway to digital reading
The Kindle app isn't a physical e-reader, but rather a software application from Amazon designed to let users access and read Kindle ebooks on a variety of devices, including phones, tablets, and computers.
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IAS enhances TikTok brand safety & suitability reporting
Integral Ad Science (IAS) this week unveiled new advancements in its Brand Safety and Suitability measurement solutions tailored for TikTok, the rapidly growing short-form video platform.
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Soundcloud partners with BuyDRM to safeguard music streams
This partnership addresses the critical issue of preventing unauthorized content distribution and streaming piracy.
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Safari Technology Preview 192: what marketing professionals should know
Apple's latest Safari Technology Preview (STP) release boasts numerous updates and bug fixes that, while not directly aimed at marketers, could subtly impact how campaigns and websites render for users on Safari.
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IAB Tech Lab enhances Supply Chain API for increased transparency and ad fraud prevention
The IAB Tech Lab this week announced an upgrade to its Supply Chain API. The new Supply Chain Plus API tier delivers near real-time data to subscribers, boosting transparency, and streamlining efforts to combat ad fraud.
