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Luis Rijo

Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via [email protected]

Luis Rijo's Work 9715 Articles
Data   -   Oct 20, 2024 Google Ads simplifies Video Experiments to boost creative performance
Video Experiments

New feature streamlines setup for Video consideration and reach experiments, enabling data-driven optimization of YouTube ad creative.

by Luis Rijo
Data   -   Oct 20, 2024 Google Ads API v18 introduces new features for Performance Max and reporting
Google Ads API v18

Latest update brings enhanced reporting capabilities, budget recommendations, and audience targeting improvements for advertisers.

by Luis Rijo
Data   -   Oct 20, 2024 Apple advances B2B strategy
Business Connect

Apple's Business Connect update offers all companies tools to boost digital presence across Apple apps, reaching 1B+ users.

by Luis Rijo
Search   -   Oct 20, 2024 Fly for Less: Google's new secret weapon for finding rock-bottom airfares
Cheapest tab in Google Flights search results

Unlock hidden flight deals with Google's game-changing 'Cheapest' tab.

by Luis Rijo
Video   -   Oct 20, 2024 Instagram Video Download: A Guide to Save IG Videos in 2024
Download Instagram Videos

Learn how to download Instagram videos, reels, and stories using various methods and tools in 2024.

by Luis Rijo
Video   -   Oct 20, 2024 DoubleVerify expands video ad measurement to Spotify Ads Manager
Spotify Ads Manager includes video ad formats since 2020

DoubleVerify integrates with Spotify Ads Manager, offering fraud and viewability measurement for video campaigns, boosting ad effectiveness.

by Luis Rijo
AI   -   Oct 20, 2024 IAB Tech Lab releases AI in Advertising Primer: Guide for Industry Professionals
AI in Advertising Primer

New primer helps organizations understand AI, evaluate use cases, and align with brand requirements in digital advertising.

by Luis Rijo
Search   -   Oct 20, 2024 Google unveils techniques to boost marketing with search data
Google Trends is a free tool that shows the popularity of search queries across regions and time periods.

Learn how businesses can leverage Google Trends for vertical analysis, competitor benchmarking, brand monitoring, and keyword research.

by Luis Rijo
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