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Luis Rijo
Frankfurt, Germany
10830 posts

Luis Rijo

Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via luis@ppc.land

Posts

Previous Posts
  • Google Photos AI editing tools are now available to everyone 1 min read

    Google Photos AI editing tools are now available to everyone

    Features like Magic Editor, Photo Unblur, and the ever-useful Magic Eraser will be available for free to all Google Photos users, regardless of their device or subscription status.

  • Google debunks indexing slowdown theory during core updates 1 min read

    Google debunks indexing slowdown theory during core updates

    A recent LinkedIn discussion sparked a debate about whether Google's core algorithm updates cause delays in regular indexing processes.

  • DoubleVerify enhances AI-powered brand protection tools for TikTok advertisers 2 min read

    DoubleVerify enhances AI-powered brand protection tools for TikTok advertisers

    The release of 16 new content categories aligns with TikTok's newly launched Inventory Filters, empowering brands to precisely target their advertising on the popular platform.

  • Google Ads explains what Smart Bidding is and offers best practices 1 min read

    Google Ads explains what Smart Bidding is and offers best practices

    Google Ads this week released a new video titled Smart Bidding: Basics and best practices. This video explains what Smart Bidding is and offers best practices to optimize campaign performance.

  • Snap to return to IAB NewFronts, promises new advertising and content offerings 1 min read

    Snap to return to IAB NewFronts, promises new advertising and content offerings

    Snap Inc. will take a prominent stage at the upcoming IAB NewFronts on May 1, showcasing new advertising tools, content partnerships, and emphasizing the platform's unique qualities. The event will be held in-person in New York City and streamed live online.

  • Meta unveils advanced AI infrastructure with new custom chips 2 min read

    Meta unveils advanced AI infrastructure with new custom chips

    Meta this week announced a significant leap in its artificial intelligence (AI) infrastructure. The next generation of its custom-designed Meta Training and Inference Accelerator (MTIA) chip promises to revolutionize the company's AI capabilities across its platforms.

  • Roblox partners with PubMatic for Programmatic Video Advertising 1 min read

    Roblox partners with PubMatic for Programmatic Video Advertising

    PubMatic this week forged a partnership with global platform Roblox (NYSE: RBLX). The goal of this alliance is to introduce programmatic video ads to Roblox, offering brands a new way to reach the platform's audience.

  • Google announces significant changes to Merchant Center product data specifications 2 min read

    Google announces significant changes to Merchant Center product data specifications

    Google this week released its annual update to Merchant Center product data specifications. These changes are designed to improve the shopping experience for consumers and provide greater transparency for merchants.

  • Marin Software strengthens Microsoft Advertising integration for optimized campaigns 1 min read

    Marin Software strengthens Microsoft Advertising integration for optimized campaigns

    This upgrade allows brands and agencies to combine Marin Software's AI-powered budget optimization with Microsoft's intelligent Automated Bidding, ultimately driving better campaign results.

  • Messenger upgrades: share high-definition photos, create shared albums, and more 1 min read

    Messenger upgrades: share high-definition photos, create shared albums, and more

    Meta this week announced several new features focused on enhancing media sharing and connectivity within its popular Messenger app. Users can now send photos in high definition for clearer, crisper images.

  • Google engineer Gary Illyes explains how search results are served and ranked 1 min read

    Google engineer Gary Illyes explains how search results are served and ranked

    In a recent video on the Google Search Central Youtube channel, Google engineer Gary Illyes provides a fascinating glimpse into the complex processes behind Google Search results.

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