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Luis Rijo
Frankfurt, Germany
10830 posts

Luis Rijo

Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via luis@ppc.land

Posts

Previous Posts
  • Google Maps summer update: curated lists, AI insights & more 1 min read

    Google Maps summer update: curated lists, AI insights & more

    The new features focus on curated recommendations, customizable lists, and AI insights for on-the-go destination research.

  • ID5 and Adobe partner to power privacy-first audience engagement in a cookieless world 1 min read

    ID5 and Adobe partner to power privacy-first audience engagement in a cookieless world

    ID5 today announced a strategic integration with Adobe Advertising. This partnership empowers marketers to target relevant audiences and accurately measure campaign success - all without relying on traditional third-party cookies.

  • Hulu on Disney+ officially launches in the US 2 min read

    Hulu on Disney+ officially launches in the US

    Disney today announced the full launch of Hulu on Disney+, delivering a seamless entertainment experience and increased value proposition for Disney Bundle subscribers throughout the U.S.

  • Google's 2023 Ads Safety Report shows progress in combating scams, deepfakes, and election misinformation 1 min read

    Google's 2023 Ads Safety Report shows progress in combating scams, deepfakes, and election misinformation

    Google today released its annual Ads Safety Report, detailing its ongoing efforts and significant technological advancements in protecting users and advertisers within the digital advertising ecosystem.

  • Google updates AdSense Search Policies introducing new product-integrated features 2 min read

    Google updates AdSense Search Policies introducing new product-integrated features

    Google today released key updates to its AdSense for Search (AFS) policies designed to enhance clarity for publishers and introduce new features.

  • Amazon doubles down on counterfeit crackdown 1 min read

    Amazon doubles down on counterfeit crackdown

    Amazon's Counterfeit Crimes Unit initiated legal action or criminal referrals against over 21,000 bad actors since its 2020 launch.

  • U.S. Copyright Office to announce major updates on AI and copyright 1 min read

    U.S. Copyright Office to announce major updates on AI and copyright

    The U.S. Copyright Office has released significant new developments in its ongoing study of the relationship between copyright law and artificial intelligence (AI).

  • BBC Studios Social Invites global production companies to pitch ideas for iconic brands 1 min read

    BBC Studios Social Invites global production companies to pitch ideas for iconic brands

    BBC Studios Social is making an unprecedented move, inviting independent production companies worldwide to pitch short-form content ideas for beloved factual and entertainment brands.

  • Google Ad Manager eases ad implementation with Codeless Ad Units 1 min read

    Google Ad Manager eases ad implementation with Codeless Ad Units

    Google recently enhanced its Ad Manager platform (used by large publishers) with the introduction of "Codeless Ad Units" – a feature designed to streamline ad integration for publishers. This beta release centers on anchor and interstitial ad formats.

  • Understanding Demand Gen in Google Ads 5 min read

    Understanding Demand Gen in Google Ads

    Demand Gen campaigns are designed to help businesses generate demand and achieve tangible business outcomes across Google's most engaging, visually-rich surfaces.

  • LinkedIn launches Pages Messaging 1 min read

    LinkedIn launches Pages Messaging

    LinkedIn today announced the launch of Pages Messaging, a powerful new feature that allows organizations to engage in direct, one-on-one conversations with their LinkedIn audience.

  • Kik, TuneIn Radio, and Tumblr lead in Mobile Ad Revenue 1 min read

    Kik, TuneIn Radio, and Tumblr lead in Mobile Ad Revenue

    Pixalate today released its February 2024 Global Top Grossing Mobile Apps Report. The report analyzes app revenue within the Google Play Store, highlighting apps generating the most open programmatic advertising income across various regions worldwide.

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