Luis Rijo

Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via [email protected]

Luis Rijo's Work 9718 Articles

Oct 13, 2024 YouTube clarifies changes to ad skip button functionality

YouTube addresses user concerns about ad skip button changes, emphasizing button remains accessible after 5 seconds.

by Luis Rijo

Video - Oct 13, 2024 YouTube Partner Program explained

YouTube executive breaks down the Partner Program, revenue sharing, and various monetization options available to creators.

by Luis Rijo

Video - Oct 13, 2024 Google expands Custom Bidding Options in DV360 for CTV Ads

New multipliers for content duration and delivery type aim to enhance targeting for connected TV advertising campaigns.

by Luis Rijo

Social - Oct 13, 2024 IAS and DoubleVerify expand Brand Safety controls on Meta platforms

New pre-screening tools from IAS and DoubleVerify aim to enhance brand suitability for advertisers on Facebook and Instagram.

by Luis Rijo

Social - Oct 13, 2024 Reddit emerges as a top platform for Holiday Gift Research

Reddit's engaged communities provide shoppers with authentic gift advice, driving purchasing decisions this holiday season.

by Luis Rijo

Audio - Oct 13, 2024 Acast partners with Initium Media to expand chinese-language podcast reach

Global podcast company Acast teams up with digital media outlet Initium to grow podcasting in Chinese-speaking markets.

by Luis Rijo

Retail - Oct 13, 2024 Roku expands Instacart partnership with Shoppable Ads

Roku enhances TV ad capabilities for CPG brands through expanded Instacart partnership, introducing shoppable formats and targeting.

by Luis Rijo

Video - Oct 13, 2024 Amazon to offer Apple TV+ as add-on subscription for Prime Video customers

Amazon expands Prime Video offerings, adding Apple TV+ as a subscription option for US customers later this month.

by Luis Rijo