Teads eliminates low-quality MFA inventory
Teads this week announced a step in its commitment to quality media by achieving 100% Made-For-Advertising (MFA) free inventory.
Luis Rijo
Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via luis@ppc.land
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Previous Posts-
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Looker Studio expands reporting capabilities with new Search Ads 360 label fields
Looker Studio, Google's powerful data visualization platform, has enhanced its New Search Ads 360 connector with the inclusion of 2 new label fields.
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Google to fully adopt OpenRTB protocol on February 15th, 2025
The company will sunset its proprietary Authorized Buyers Real-time Bidding (RTB) protocol on February 15th, 2025. After this date, all bid requests will use the OpenRTB protocol.
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YouTube Studio announces new features for creators
This week, YouTube Creator Insider released a video detailing several new features designed to empower creators with data and improve the viewer experience.
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EU Court rejects Amazon's Bid to delay transparency rule
The European Court of Justice (ECJ) this week rejected Amazon's request to suspend a new regulation requiring large online platforms to make information about advertising publicly available.
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LinkedIn now supports Dynamic UTMs
Dynamic UTMs allow advertisers to automatically insert unique tracking codes into their LinkedIn ad URLs, significantly streamlining the process of measuring campaign performance.
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Criteo achieves industry-leading accreditation for Retail Media measurement
Criteo this week announced its first-ever accreditation from the Media Rating Council (MRC).
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Instacart receives accreditation from the Media Rating Council (MRC)
This recognizes the accuracy and reliability of Instacart's ad impression, click, and viewability measurement across several key formats: Sponsored Product, Display, Shoppable Display, and Shoppable Video.
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Musi takes the world by storm: music streaming app quickly rises to global dominance
A new music streaming app named Musi has experienced explosive success since its recent launch, demonstrating remarkable international appeal. The app's rapid rise to prominence is underlined by data from Pixalate, a leading ad fraud protection, privacy, and compliance analytics platform.
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Brightcove launches Cloud Playout 2.0
Brightcove this week launched Cloud Playout 2.0. This major upgrade simplifies the entire process of linear channel management, enabling media companies to expand their reach, boost engagement, and maximize revenue more efficiently.
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DV360 to discontinue support for SDF v5.5
Google this week announced it will be discontinuing support for Structured Data Files (SDF) v5.5, a tool used for managing advertising data, on October 3, 2024. Users will need to move to the most recent version, SDF v7, by the sunset date to maintain functionality.
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Pixalate report reveals Ad Fraud concerns on non-vMVPD Apps
Pixalate this week released its Q4 2023 vMVPD Traffic Analysis Reports. The findings highlight a concerning trend: non-vMVPD apps on major Connected TV (CTV) platforms have significantly higher rates of invalid traffic (IVT) compared to vMVPD apps.
