Luis Rijo

Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via [email protected]

Luis Rijo's Work 9718 Articles

Display - Oct 13, 2024 Zeta Global to acquire LiveIntent

Zeta Global announces $250 million acquisition of LiveIntent, enhancing identity resolution and publisher monetization.

by Luis Rijo

Audio - Oct 13, 2024 Triton Digital boosts NZME's digital audio

Global leader Triton Digital partners with NZME to enhance streaming, podcasting, and monetization in New Zealand's audio landscape.

by Luis Rijo

Data - Oct 13, 2024 Adloox enhances pre-bid solutions for Google DV360

Adloox introduces URL-level brand safety, fraud prevention, and viewability segments for Display & Video 360 campaigns.

by Luis Rijo

Social - Oct 13, 2024 Snapchat expands ad reach with new placements in chat and map

Snapchat introduces Sponsored Snaps in Chat and Promoted Places on Snap Map to boost revenue and user engagement.

by Luis Rijo

Social - Oct 13, 2024 TikTok launches Smart+: AI-powered ad optimization

TikTok unveils Smart+, an AI-driven solution automating ad campaign management across targeting, bidding, and creative elements for improved ROI.

by Luis Rijo

Video - Oct 13, 2024 Spanish-Language TV Ads outperform english counterparts by 31%, EDO reports

Spanish-language TV Ads outperform those on English-language TV

New study reveals SLTV advertising's superior engagement across industries, highlighting cultural relevance's impact on performance.

by Luis Rijo

Data - Oct 13, 2024 WordPress Core loses key contributor as Scott Kingsley Clark exits project

Long-time WordPress developer Scott Kingsley Clark ends core contributions, citing disagreements with leadership actions.

by Luis Rijo

Data - Oct 13, 2024 WordPress plugin trademark dispute: WP Fusion developer targets Automattic

Jack Arturo files cease and desist against WordPress.com over WP Fusion Lite plugin, citing trademark infringement concerns.

by Luis Rijo