IAB and MRC release Augmented Reality measurement guidelines for public comment
The Interactive Advertising Bureau (IAB) and Media Rating Council (MRC) have jointly released their Augmented Reality (AR) Measurement Guidelines.
Luis Rijo
Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via luis@ppc.land
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YouTube Quiz tests readiness for YouTube Partner Program (YPP)
YouTube this week launched a quiz to help creators assess their eligibility and readiness for the YouTube Partner Program (YPP).
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Valentine's Day on Google TV
Google TV is offering a curated selection of movies and shows for Valentine's Day, including staff picks, classic romances, and a new movie pre-screening.
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LiveRamp enthusiastic about the potential of Google's PAIR initiative
LiveRamp is enthusiastic about the potential of Google's PAIR initiative as the industry navigates the cookieless future.
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LiveRamp announces Solid Q3 Results, exceeding expectations
LiveRamp this week reported Q3 results and future outlook point to a strong position in the data collaboration market. Revenue: Up 10% YoY to $174 million, exceeding analyst estimates.
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YouTube releases Open-Source Scripts to help partners and creators to Manage Content
YouTube this week announced the launch of a new GitHub organization, YouTubeLabs, offering open-source scripts to partners and creators. These scripts aim to automate common tasks and simplify content management on YouTube.
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Criteo reports Strong Q4 and FY 2023 results, targets Mid-Single-Digit Growth in 2024
Criteo this week reported Q4 and FY 2023 financial results. Revenue flat year-over-year in Q4, up 3% at constant currency.
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ESPN, FOX, and Warner Bros. Discovery to launch Joint Streaming Sports Service in the U.S.
ESPN, FOX, and Warner Bros. Discovery this week have agreed to create a joint venture to launch a new streaming sports service in the U.S.
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Spotify reports Strong Q4 2023 Performance, exceeding guidance
Spotify Technology S.A. (NYSE: SPOT) this week reported financial results for the fourth quarter and full year ended December 31, 2023. All key performance indicators (KPIs) met or exceeded guidance, with the company highlighting positive trends in revenue, profitability, and user engagement.
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FreeWheel launches Beeswax Inventory Desk to Streamline TV Ad Buying
FreeWheel this week announced the launch of the Beeswax Inventory Desk, a service designed to simplify and improve access to premium video ad inventory for buyers and sellers.
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YouTube Music introduces Official Artist Channels
YouTube Music is simplifying the way fans follow their favorite artists with the introduction of Official Artist Channels. This new feature consolidates music videos and other content from various artist channels into a single, unified destination.
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Google Analytics 360 Event Parameter Limit increased for Mobile Apps
Marketing professionals leveraging Google Analytics 360 for mobile app insights now benefit from an increase in event parameter value length.
