Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via luis@ppc.land
Spotify Technology S.A. (NYSE: SPOT) this week reported financial results for the fourth quarter and full year ended December 31, 2023. All key performance indicators (KPIs) met or exceeded guidance, with the company highlighting positive trends in revenue, profitability, and user engagement.
FreeWheel this week announced the launch of the Beeswax Inventory Desk, a service designed to simplify and improve access to premium video ad inventory for buyers and sellers.
YouTube Music is simplifying the way fans follow their favorite artists with the introduction of Official Artist Channels. This new feature consolidates music videos and other content from various artist channels into a single, unified destination.
Marketing professionals leveraging Google Analytics 360 for mobile app insights now benefit from an increase in event parameter value length.
Completely removing all ads from Gmail isn't possible unless you pay for Google Workspace (formerly G Suite). However, you can minimize ad exposure by following these methods.
Bluesky this week announced it is now open to everyone to join. Previously accessible by invite only, the platform has grown to over three million users in its first year.
Reddit for Business this week announced the expansion of its Lowest Cost automated bidding beta to include the Conversions and App Installs objectives.
Teads this week announced an exclusive international partnership with VIDAA USA, the Smart TV operating system powering Hisense Smart TVs globally.
Pinterest this week reported mixed results in its Q4 2023 earnings release, causing initial stock prices to dive before settling at a nearly 10% decline. While monthly active users reached an all-time high, revenue missed analyst expectations and the company issued a weaker-than-expected forecast.
Google Analytics this week expanded the data accessibility for Google Marketing Platform users, enabling the linking of subproperties and roll-up properties with Search Ads 360 and Display & Video 360.
Google Analytics yesterday introduced 8 new platform-agnostic traffic source dimensions, offering granular insights into user behavior across paid and organic campaigns, regardless of media source.
Google Ads this week announced the sunset of commission-based bidding strategies for hotel campaigns, suggesting alternative solutions for improved campaign performance and future-proofing.
