Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via luis@ppc.land
JCDecaux SE (Euronext Paris: DEC) yesterday announced JCDecaux China has been awarded the exclusive advertising contract for Shenzhen Bao'an International Airport, following a tender process.
Amazon yesterday announced it delivered more than 7 billion items to Prime members at the fastest speeds ever in 2023, including more than 4 billion in the U.S. and more than 2 billion in Europe.
A new study by the Interactive Advertising Bureau (IAB) found that Gen Z values the ad-supported internet nearly twice as much as Boomers.
Microsoft Corporation (NASDAQ “MSFT” @microsoft) yesterday announced that its Search and News advertising revenue excluding traffic acquisition costs rose 8% (up 7% in constant currency) year-over-year in the second quarter of fiscal year 2024.
However, ad revenue, which accounts for the majority of Alphabet's revenue, came in at $65.52 billion, slightly below analysts' expectations of $65.94 billion.
Google AdMob today announced it will introduce Technical Ad Delivery in Q1 2024.
Amazon launched Prime Video ads this month in the U.S., followed by the U.K., Canada, Germany, and Austria in February 2024.
Google yesterday announced an update to the Display & Video 360 API, introducing new features and enhancements that aim to streamline programmatic workflows and expand targeting options for advertisers.
Taboola yesterday announced the rapid adoption of its performance advertising-focused bidding technology, Maximize Conversions. Since its launch just three months ago, Maximize Conversions has already been adopted by half of Taboola's advertisers.
Social media Reddit is reportedly eyeing a valuation of at least $5 billion in its upcoming initial public offering (IPO), according to a Bloomberg report.
The purpose of Data Privacy Day is to raise awareness about the importance of data privacy and to promote best practices for protecting personal information.
A Sensitive Event is defined as an unforeseen or unexpected situation that poses a significant risk to Google's ability to provide high-quality, relevant information while reducing insensitive or exploitative content in prominent and monetized features.
