Luis Rijo

Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via [email protected]

Luis Rijo's Work 9740 Articles

Display - Sep 08, 2024 Google prepares to defend Ad Tech practices as DOJ trial begins

The federal court will examine allegations that Google engaged in anticompetitive behavior

Google argues its ad tech tools benefit advertisers and publishers as the high-stakes antitrust trial with the DOJ gets underway.

by Luis Rijo

Display - Sep 08, 2024 UK competition watchdog challenges Google's ad tech dominance

UK watchdog challenges Google's ad tech dominance, citing potential abuse of market position in digital advertising.

by Luis Rijo

Data - Sep 08, 2024 Google addresses temporary Audience Insights outage

Google's AdsLiaison confirms Audience Insights bug affecting some accounts.

by Luis Rijo

Video - Sep 08, 2024 Fubo unveils The Triple Play: a new interactive CTV ad format

Fubo introduces an innovative CTV ad format, 'The Triple Play', enhancing advertiser engagement on its streaming platform.

by Luis Rijo

Search - Sep 08, 2024 Microsoft Releases 2024 Holiday Marketing Playbook for Advertisers

Microsoft Ads: Strategic flighting of ad types maximizes conversion

New report offers insights on consumer trends and strategies for digital advertising during the 2024 holiday shopping season.

by Luis Rijo

Search - Sep 08, 2024 New Target Cost Per Lead (TCPL) bidding for Local Services Ads

Google's new Target Cost Per Lead bidding option aims to balance control and flexibility for local service advertisers.

by Luis Rijo

Data - Sep 08, 2024 New Consent Parser Tool simplifies Data Consent Management

Stape introduces a consent parser variable for server-side Google Tag Manager, streamlining consent state decoding.

by Luis Rijo

Display - Sep 08, 2024 Amazon DSP introduces Similar Audiences beta

Amazon DSP launches Similar Audiences beta, using AI to expand advertiser reach without relying on third-party cookies or identifiers.

by Luis Rijo