Understanding TikTok Ads Manager Billing Methods
TikTok Ads Manager offers a range of bidding methods to help businesses achieve their marketing goals. The choice of bidding method depends on your specific objectives, targeting strategy, and budget.
Luis Rijo
Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via luis@ppc.land
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Data Protection Authorities not effectively enforcing GDPR, study finds
74% of data protection professionals believe that data protection authorities (DPAs) would find "relevant violations" if they conducted an on-site investigation at an average company handling user data.
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Google temporarily allows Private Aggregation Debug Mode
Google has announced that it will temporarily allow the Private Aggregation Debug Mode for browsers in Mode B during Chrome-facilitated testing.
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Samsung to integrate Baidu's Ernie AI Model into Galaxy S24 Series
Samsung Electronics is teaming up with Baidu to integrate the Chinese internet giant's large language model (LLM) into its latest flagship 5G device, the Galaxy S24 series, in China.
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Alternatives to X followers objective campaigns
On August 10, 2023, X announced that it would be discontinuing the Follower Objective ad unit, which was the only ad unit that allowed advertisers to target new followers.
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Fubo invests in Bare Knuckle Fighting Championship, the world’s fastest-growing combat sports
Fubo today announced a minority investment in Bare Knuckle Fighting Championship (BKFC), the world’s fastest-growing combat sports. The investment was revealed today and includes Fubo Co-founder and CEO David Gandler joining BKFC’s board of directors.
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Data Validation in Google Analytics
By identifying and addressing any data discrepancies, you can gain valuable insights into your website traffic and make informed decisions about your marketing strategies.
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Tabletop Role-Playing Games are a booming trend on YouTube
According to Google, there were over 300M views of videos related to the topic of tabletop roleplaying games in 2023.
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Walmart fulfillment services reduces oversize item fees
Walmart Fulfillment Services (WFS) today announced a reduction in the additional fulfillment fee for standard items with oversize dimensions. As of January 25, 2024, the fee will be $20, down from $28.
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DOOH now accounts for nearly one-third of JCDecaux's Total Revenue
Digital Out of Home (DOOH) revenue reached a record €1,020.0 million, representing 35.3% of total revenue.
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Apple updates App Store Review Guidelines in order to comply with the DMA
Apple is making major changes to its iOS, Safari, and App Store policies in order to comply with the Digital Markets Act (DMA), a new law in the European Union that is designed to promote competition in the tech industry.
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Acast Podcast Ads deliver €7 Million to Irish Podcasters
Acast today announced that its podcast ad sales in the Irish market have generated over €7 million in revenue for podcast creators since launching locally in 2019.
