Luis Rijo

Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via [email protected]

Luis Rijo's Work 9740 Articles

Data - Sep 08, 2024 IAS and Pinterest launch Total Media Quality measurement for advertisers

New partnership brings brand safety, suitability, viewability, and invalid traffic measurement to Pinterest advertising.

by Luis Rijo

Display - Sep 08, 2024 Mediavine terminates publisher accounts over AI-generated content concerns

Mediavine takes action against publishers using AI-generated content, sparking debate on content quality and monetization.

by Luis Rijo

Search - Sep 08, 2024 Google's August 2024 Core Update: small publishers in the spotlight

Google's latest core update aims to better reward high-quality content from small, independent publishers. Learn about the impact and implications.

by Luis Rijo

Data - Sep 07, 2024 Google announces major reporting updates for DV360 and CM360

Google unveils significant changes to Display & Video 360 and Campaign Manager 360 reporting, set to roll out from September 2024.

by Luis Rijo

Video - Sep 07, 2024 Google to phase out YouTube Video Action campaigns in favor of Demand Gen

Google announces transition from Video Action Campaigns to Demand Gen line items, set to complete by early 2025.

by Luis Rijo

Display - Sep 07, 2024 Google expands Demand Gen campaigns to DV360

Google introduces Demand Gen campaigns to Display & Video 360, offering expanded reach and multi-format storytelling.

by Luis Rijo

Video - Sep 07, 2024 YouTube enhances Promotion Tools with new website visits goal

YouTube Studio - new website visits goal

YouTube Studio now offers a website visits goal for promotions, aiding creators in driving traffic to their external sites.

by Luis Rijo

Social - Sep 07, 2024 New Mexico AG sues Snap over child safety concerns on Snapchat

Attorney General Raúl Torrez files lawsuit against Snap Inc., alleging Snapchat facilitates sexual exploitation of minors.

by Luis Rijo